Brand Insights & Analytics Lead, US Oncology

Takeda; United States; Hybrid; USD 161,000 - 243,000; Full time

Job summary

Takeda Pharmaceuticals USA, Inc. seeks a Brand Insights & Analytics Lead, US Oncology, to lead analytics across targeting, segmentation, and promotional analytics, building KPI dashboards and delivering actionable insights to brand teams.

You will collaborate with market research and CI teams, translate business challenges into data-driven recommendations, and present findings to senior leaders. 60% remote work available; travel up to 20% domestically.

Qualifications

• Bachelor's degree in Computer Science or related field.
• 5 years of relevant work experience.
• Experience analyzing pharmaceutical/commercial healthcare data.
• Ability to develop KPI dashboards and brand reports.
• Experience with SQL, Excel, Tableau, and PowerPoint for communicating insights.

Responsibilities

• Lead analytics workstreams including targeting, segmentation, and promotional analytics.
• Develop and maintain brand KPIs and provide insights to brand teams.
• Present findings and recommendations to senior leadership across functions.

Skills

SQL

Excel

Tableau

PowerPoint

Python

Data storytelling

Education

Bachelor's degree in Computer Science or related field

Tools

Databricks

Job description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

Pursuant to Section 20 C.F.R. 656.10, you are hereby notified that an application for Alien Employment Certification will be filed by Takeda Pharmaceuticals USA, Inc. for the following job opportunity:

JOB LOCATION: Cambridge, MA

POSITION : Brand Insights & Analytics Lead, US Oncology

POSITION DESCRIPTION : Takeda Pharmaceuticals USA, Inc. is seeking a Brand Insights & Analytics Lead, US Oncology with the following duties: lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation; develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams; plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams; partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape; stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies; participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings; collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts; develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements; deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels; transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis; review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data; process & analyze data using statistical software. Up to 20% domestic travel required to attend workshops. Up to 60% remote work allowed.

Estimated salary range reflects expected pay for this role. Actual base salary depends on the applicant’s qualifications, experience, skills, education, certifications, & work location, & will comply with all applicable minimum-wage laws. U.S. employees may be eligible for medical, dental, & vision insurance, 401(k), paid time off, sick leave, company holidays, incentive compensation programs, & other benefits offered under company policies.

REQUIREMENTS: Bachelor’s degree in Computer Science or related field, plus 5 years of relevant work experience. Prior experience must include: analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends; demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations; develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders; perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness; develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making.

Full time. $160,722 - $242,550 per year.

EOE

Any individual may provide documentary evidence bearing on this application, with information on available workers and information on wages and working conditions, to the Certifying Officer, U.S. Department of Labor, Employment and Training Administration, Office of Foreign Labor Certification, 200 Constitution Avenue, NW, Room N-5311, Washington, DC 20210.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time