Brand Insights and Analytics Lead, US Oncology

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); Hybrid; USD 154,000 - 243,000; Full time

Job summary

Takeda in Cambridge, MA seeks a Brand Insights and Analytics Lead for US Oncology at Associate Director level. You will partner with Brand Leads and the Advanced Analytics team to drive brand strategy, analytics, targeting, and performance insights across oncology franchises.

Responsibilities include leading KPI development, cross-functional collaboration, and delivering actionable insights to senior leadership.

Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree preferred.
• 5–8 years of brand insights and analytics experience in pharma.
• Matrix stakeholder management experience required.
• Experience with market research and competitive intelligence in specialty biologics.
• Proven leadership managing matrix teams and influencing marketing decisions.
• Strong communication with senior management; knowledge of drug commercialization.
• Strong analytical skills with data analysis tools.
• Excellent cross-functional collaboration and project management.

Responsibilities

• Lead a proactive and systematic approach to capturing brand analytics needs for standard and ad-hoc insights.
• Develop and maintain brand KPIs and provide insights to brand teams.
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, and Brand performance analytics, integrating insights across workstreams.
• Partner with market research and CI team to identify customer needs, awareness, positioning, messaging effectiveness and competitive landscape.
• Stay up-to-date with industry trends and best practices in brand insights and analytics and field execution strategies.
• Participate in KPI and business metric consolidation for key brand review meetings.
• Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts.
• Develop and manage expectations, communicating process enhancements regularly.
• Deliver presentations of findings and recommendations to senior leadership.

Skills

Stakeholder management

Leadership

Executive communication

Drug commercialization

Analytical skills

Cross-functional collaboration

Project management

Regulatory knowledge

Market research leadership

Market research

Competitive intelligence

Education

Bachelor's degree in business, marketing, or related field

Advanced degree preferred

Job description

About the role

The Brand Insights and Analytics Lead, US Oncology is an Associate Director-level role reporting to the Director, Brand Insights and Analytics and serves as a strategic insights and analytics partner to the US Oncology Business Unit, supporting the development and execution of brand strategies that drive brand awareness, market performance, and sales results. The role is responsible for delivering brand and sales force analytics across oncology franchises in partnership with Brand Leads and the Advanced Analytics team, strengthening core analytics capabilities including targeting, segmentation, promotional effectiveness, market and customer assessments, and patient journey analytics, while collaborating with Brand IBT Leads and cross-functional stakeholders to develop an integrated understanding of brand health, risks, and growth opportunities that inform key business decisions.

How you will contribute

• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams
• Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape
• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies
• Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings
• Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts
• Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements
• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels

Minimum Requirements/Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree preferred
• Minimum of 5 - 8 years of experience in brand insights and analytics, as well as field execution in the pharmaceutical industry
• Matrix stakeholder management experience is required.
• Experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
• Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
• Expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
• Proven ability to communicate and collaborate effectively with senior management.
• Thorough knowledge of drug commercialization
• Strong analytical skills and experience with market research and data analysis tools
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical industry

More about us

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy. #LI-Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For Location: Cambridge, MA U.S.

Base Salary Range: $154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations Cambridge, MA Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. Takeda is an equal opportunity employer.