Brand Insights & Analytics Lead, US Oncology

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); Hybrid; USD 161,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, & vision insurance

401(k)

Paid time off

Sick leave

Company holidays

Incentive compensation programs

Other benefits

Job summary

Takeda in Cambridge, MA is seeking a Brand Insights & Analytics Lead for US Oncology to steer analytic efforts from data capture to actionable insights. You will own KPI development, coordinate with market research, and guide cross-functional teams through complex analytics workflows.

You will present findings to senior leadership, translate business rules into scalable algorithms, and drive predictive analytics using Python and cloud platforms.

Qualifications

• Analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc insights
• Demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics
• Develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint
• Perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, and campaign effectiveness
• Develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute analytics workflows in Databricks
• Transition business rules into algorithms that create data cohorts for descriptive, diagnostic, and predictive analysis

Responsibilities

• Lead a proactive and systematic approach to capturing and understanding brand analytics and insights generation
• Develop and maintain brand KPIs and provide insights to brand teams
• Plan and execute analytics workstreams including targeting, segmentation, promotional analytics, and brand performance analytics
• Partner with market research and CI teams to identify customer needs, product awareness, and competitive landscape
• Stay updated with industry trends and best practices in brand insights and analytics
• Develop and consolidate KPI and business-driving metrics for key brand reviews
• Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts
• Manage expectations, highlight issues, and communicate process enhancements regularly
• Deliver presentations of findings and recommendations to leadership, including Head of US Insights & Analytics
• Translate business rules into data-driven algorithms for cohorts and ensure modeling accuracy in cloud platforms
• Review and modify code in cloud-based platforms to support large data sets and analyses
• Process and analyze data using statistical software

Skills

SQL

Python

Tableau

Excel

PowerPoint

Brand analytics

KPI dashboards

Data visualization

Forecasting

Education

Bachelor's degree in Computer Science or related field

Tools

Databricks

Power BI

Job description

Position

Brand Insights & Analytics Lead, US Oncology

Position Description

• lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation
• develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams
• plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams
• partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape
• stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies
• participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings
• collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts
• develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements
• deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels
• transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis
• review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data
• process & analyze data using statistical software

Up to 20% domestic travel required to attend workshops. Up to 60% remote work allowed.

Estimated salary range reflects expected pay for this role. Actual base salary depends on the applicant’s qualifications, experience, skills, education, certifications, & work location, & will comply with all applicable minimum‑wage laws.

U.S. employees may be eligible for medical, dental, & vision insurance, 401(k), paid time off, sick leave, company holidays, incentive compensation programs, & other benefits offered under company policies.

Benefits

• medical, dental, & vision insurance
• 401(k)
• paid time off
• sick leave
• company holidays
• incentive compensation programs
• other benefits offered under company policies

Requirements

• Bachelor’s degree in Computer Science or related field, plus 5 years of relevant work experience.
• Prior experience must include: analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends
• demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations
• develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders
• perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness
• develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making

Full time. $160,722 - $242,550 per year.

Location

Cambridge, MA

Locations

Boston, MA

Work Details

Worker Type Employee Worker Sub-Type Regular Time Type Full time

Any individual may provide documentary evidence bearing on this application, with information on available workers and information on wages and working conditions, to the Certifying Officer, U.S. Department of Labor, Employment and Training Administration, Office of Foreign Labor Certification, 200 Constitution Avenue, NW, Room N-5311, Washington, DC 20210.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.

Takeda is an equal opportunity employer.

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