Brand Insights & Analytics Lead, Oncology – Hybrid

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); Hybrid; USD 154,000 - 243,000; Full time

Job summary

Takeda in Cambridge, MA seeks a Brand Insights and Analytics Lead for US Oncology at Associate Director level. You will partner with Brand Leads and the Advanced Analytics team to drive brand strategy, analytics, targeting, and performance insights across oncology franchises.

Responsibilities include leading KPI development, cross-functional collaboration, and delivering actionable insights to senior leadership.

Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree preferred.
• 5–8 years of brand insights and analytics experience in pharma.
• Matrix stakeholder management experience required.
• Experience with market research and competitive intelligence in specialty biologics.
• Proven leadership managing matrix teams and influencing marketing decisions.
• Strong communication with senior management; knowledge of drug commercialization.
• Strong analytical skills with data analysis tools.
• Excellent cross-functional collaboration and project management.

Responsibilities

• Lead a proactive and systematic approach to capturing brand analytics needs for standard and ad-hoc insights.
• Develop and maintain brand KPIs and provide insights to brand teams.
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, and Brand performance analytics, integrating insights across workstreams.
• Partner with market research and CI team to identify customer needs, awareness, positioning, messaging effectiveness and competitive landscape.
• Stay up-to-date with industry trends and best practices in brand insights and analytics and field execution strategies.
• Participate in KPI and business metric consolidation for key brand review meetings.
• Collaborate with advanced analytics to expand insights on patient/customer journeys and predictive alerts.
• Develop and manage expectations, communicating process enhancements regularly.
• Deliver presentations of findings and recommendations to senior leadership.

Skills

Stakeholder management

Leadership

Executive communication

Drug commercialization

Analytical skills

Cross-functional collaboration

Project management

Regulatory knowledge

Market research leadership

Market research

Competitive intelligence

Education

Bachelor's degree in business, marketing, or related field

Advanced degree preferred

Job description

Takeda in Cambridge, MA seeks a Brand Insights and Analytics Lead for US Oncology at Associate Director level. You will partner with Brand Leads and the Advanced Analytics team to drive brand strategy, analytics, targeting, and performance insights across oncology franchises.

Responsibilities include leading KPI development, cross-functional collaboration, and delivering actionable insights to senior leadership.