Remote E-Commerce Operations Lead: Owner Role

Healthy Back Institute; United States; Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with 3.5% match

Life and disability insurance

Flexible PTO

Employee discounts on HBI products

Job summary

Healthy Back Institute, a remote, direct-to-consumer health company, seeks an owner-level Project Manager to drive marketing campaigns, lifecycle programs, and product launches. You will coordinate cross-functionally with Marketing, Product, Tech, and Customer Success to keep initiatives shipping on a predictable cadence.

You will manage end-to-end execution of campaigns, emails, SMS, and funnel updates, while leading CRO testing and brand consolidation efforts.

Qualifications

• DTC or eCommerce ownership in-house; agency-only not enough.
• Three years minimum ownership, five preferred.
• Built workflows, SOPs, templates, or automation to speed repeat work.
• Ability to coordinate with executives, creative leads, and agency partners.
• Familiarity with DTC funnels, offers, and checkout flows and their impact on conversion.
• Comfort using AI to plan and run work, with clear boundaries.

Responsibilities

• Own the project management and operational engine behind marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation.
• Act as the central coordination point between Marketing, Product, Tech, and Customer Success.
• Build and maintain project plans, timelines, and dependencies across initiatives.
• Drive end-to-end execution of campaigns, landing pages, offers, and funnel updates.
• Manage CRO testing backlog across landing pages, offers, and checkout flows.
• Support migration of legacy domains into unified Living Well Nutraceuticals presence.

Skills

DTC ownership

Campaign execution

Cross-functional coordination

Funnel optimization

Stakeholder management

AI fluency

Tools

Klaviyo

Job description

Healthy Back Institute, a remote, direct-to-consumer health company, seeks an owner-level Project Manager to drive marketing campaigns, lifecycle programs, and product launches. You will coordinate cross-functionally with Marketing, Product, Tech, and Customer Success to keep initiatives shipping on a predictable cadence.

You will manage end-to-end execution of campaigns, emails, SMS, and funnel updates, while leading CRO testing and brand consolidation efforts.