Remote E‑commerce Growth Lead — Performance Marketing

Paired; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work From Home

Flexible hours

Competitive salary

Job summary

Paired partners with a growing e-commerce brand to hire a Senior E-commerce Marketing Manager who will oversee paid media, email marketing, CRO, and organic social. You will manage external agencies, evaluate creatives and email campaigns, and drive performance across channels with a strong emphasis on data-driven decisions.

Reporting to the Marketing Director, you will own day-to-day marketing operations and help elevate strategy as the business scales, with a clear path toward Marketing

Qualifications

• Significant experience managing marketing for established e-commerce brands or e-commerce agencies.
• Experience with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.
• Advanced understanding of performance creative strategy, especially for Meta, UGC, and YouTube advertising.
• Advanced experience reviewing or managing email marketing campaigns and automated flows.
• Strong understanding of Meta Ads strategy, campaign performance, and creative testing.

Responsibilities

• Review and provide strategic feedback on performance creatives produced by external agencies.
• Evaluate creative concepts, hooks, scripts, offers, messaging, and overall execution before campaigns go live.
• Ensure creative output aligns with the brand’s positioning, customer insights, and performance goals.
• Identify creative patterns, winning angles, and opportunities for iteration based on advertising results.
• Maintain a consistently high standard across all paid media assets.
• Review and quality-control email campaigns produced by the external email marketing agency.
• Assess campaign strategy, copy, design, offers, segmentation, flows, and customer journeys.
• Ensure email output aligns with the brand’s voice and objectives.
• Monitor performance and recommend improvements based on engagement, conversion, and revenue data.
• Oversee Meta advertising performance in collaboration with the in-house Meta Ads Specialist.
• Review campaign results, identify performance trends, and guide testing priorities.
• Gradually develop toward more hands-on campaign management and execution.
• Monitor performance through analytics platforms and translate data into insights and recommendations.
• Connect creative, email, website, and paid media performance to identify growth opportunities.
• Manage communication, meetings, deliverables, deadlines, and accountability across external agencies.
• Project manage CRO agency and ensure testing roadmaps and deliverables stay on track.
• Coordinate with Google Ads, SEO, affiliate marketing, and graphic design partners.
• Provide briefs, feedback, priorities, and follow-up actions.
• Ensure agencies collaborate effectively and stay aligned with broader strategy.
• Escalate issues and adjust outputs as needed.
• Project manage an organic social team and track content delivery.
• Ensure consistent execution without leading strategy.
• Take ownership of daily marketing operations and set up tracking systems.
• Reduce Director’s workload and grow into broader ownership as the business scales.

Skills

Performance marketing

Agency management

Email marketing

CRO / conversion optimization

Meta Ads strategy

Data-driven decision making

Creative feedback

Cross-functional collaboration

Tools

Triple Whale

Google Ads

YouTube advertising

SEO tools

Job description

Paired partners with a growing e-commerce brand to hire a Senior E-commerce Marketing Manager who will oversee paid media, email marketing, CRO, and organic social. You will manage external agencies, evaluate creatives and email campaigns, and drive performance across channels with a strong emphasis on data-driven decisions.

Reporting to the Marketing Director, you will own day-to-day marketing operations and help elevate strategy as the business scales, with a clear path toward Marketing