Remote DTC Media Buyer: Scale Campaigns & ROAS

Bettervits; United States; Remote; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation

Flexible working environment

Job summary

Bettervits in the United Kingdom is seeking a hands-on Media Buyer to test and scale acquisition across Meta, TikTok, YouTube, and other promising channels. You’ll own campaign execution, work with our creative strategy team, and help build funnels that perform against ROAS and conversion targets.

You’ll analyze data, iterate creatives, and diagnose landing page performance, collaborating with editors and copywriters to turn insights into winning campaigns.

Qualifications

• 3+ years hands-on DTC media buying with proven results.
• Experience managing at least $250k monthly ad spend and delivering ROAS goals.
• Strong direct response foundation across video, copy, offers and landing pages.

Responsibilities

• Launch, manage, and optimize campaigns across Meta, TikTok, YouTube and emerging channels with testing plans.
• Collaborate with creative strategy, editors and copywriters to develop winning ads and briefs.
• Research competitors and funnels to identify fresh opportunities and tests.
• Build and test acquisition funnels ensuring ad, landing page, offer and checkout align.
• Evaluate tests against ROAS, CAC, CVR, CTR and scale winners.

Skills

DTC media buying

Meta Ads

TikTok/YouTube

Analytics ROAS CAC CVR CTR

Tools

Landing page builders

CRO tools

Creative reporting tools

Job description

Bettervits in the United Kingdom is seeking a hands-on Media Buyer to test and scale acquisition across Meta, TikTok, YouTube, and other promising channels. You’ll own campaign execution, work with our creative strategy team, and help build funnels that perform against ROAS and conversion targets.

You’ll analyze data, iterate creatives, and diagnose landing page performance, collaborating with editors and copywriters to turn insights into winning campaigns.