Remote Media Buyer - Optimize Campaigns & Scale Growth

Impact Brands; EE. UU.; A distancia; USD 19.000 - 23.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Home office budget

Wellness budget

25+ days holidays

Volunteering days

Professional development

Annual bonus

Access to health products

Flat hierarchy

Team events

Welcome package

Descripción de la vacante

IMPACT BRANDS is a remote-first health and wellness company seeking a Media Buyer to plan, launch, test, and optimize paid advertising across digital platforms. You will own testing of new funnels and creatives and collaborate with cross-functional teams to improve performance.

The role requires 2+ years in performance marketing, strong analytics, and experience with Meta Ads and Google Ads. English proficiency is essential; remote work is supported and a competitive salary with benefits is

Formación

• 2+ years of hands-on experience in performance marketing or media buying.
• Proven experience launching, testing, and optimizing paid advertising campaigns.
• Good understanding of marketing funnels, audience targeting, conversion tracking, and attribution.
• Strong analytical skills and the ability to make data-driven decisions based on campaign performance.
• Experience with A/B testing, creative testing, and identifying profitable advertising strategies.

Responsabilidades

• Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms.
• Take ownership of testing new marketing funnels, identifying successful approaches, and preparing them for handover to other teams for further scaling.
• Research new audiences, targeting strategies, and opportunities to improve campaign performance.
• Develop and execute structured testing strategies for new funnels, creatives, messaging, and campaign approaches.
• Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates, to evaluate campaign effectiveness.
• Identify winning campaigns and funnels, optimize their performance, and ensure a smooth handover to the teams responsible for scaling.
• Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions.
• Collaborate closely with creative, content, and other marketing teams to develop and test new advertising concepts.
• Stay up to date with digital advertising trends, platform updates, and emerging opportunities.
• Document testing results, key learnings, and recommendations to support continuous improvement.

Conocimientos

Performance marketing

Media buying

Meta Ads

Google Ads

A/B testing

Analytics

Budget management

English proficiency

Herramientas

Meta Ads

Google Ads

Descripción del empleo

IMPACT BRANDS is a remote-first health and wellness company seeking a Media Buyer to plan, launch, test, and optimize paid advertising across digital platforms. You will own testing of new funnels and creatives and collaborate with cross-functional teams to improve performance.

The role requires 2+ years in performance marketing, strong analytics, and experience with Meta Ads and Google Ads. English proficiency is essential; remote work is supported and a competitive salary with benefits is