Media Buyer - Paid Social

Bettervits; United States; Remote; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation

Flexible working environment

Job summary

Bettervits in the United Kingdom is seeking a hands-on Media Buyer to test and scale acquisition across Meta, TikTok, YouTube, and other promising channels. You’ll own campaign execution, work with our creative strategy team, and help build funnels that perform against ROAS and conversion targets.

You’ll analyze data, iterate creatives, and diagnose landing page performance, collaborating with editors and copywriters to turn insights into winning campaigns.

Qualifications

• 3+ years hands-on DTC media buying with proven results.
• Experience managing at least $250k monthly ad spend and delivering ROAS goals.
• Strong direct response foundation across video, copy, offers and landing pages.

Responsibilities

• Launch, manage, and optimize campaigns across Meta, TikTok, YouTube and emerging channels with testing plans.
• Collaborate with creative strategy, editors and copywriters to develop winning ads and briefs.
• Research competitors and funnels to identify fresh opportunities and tests.
• Build and test acquisition funnels ensuring ad, landing page, offer and checkout align.
• Evaluate tests against ROAS, CAC, CVR, CTR and scale winners.

Skills

DTC media buying

Meta Ads

TikTok/YouTube

Analytics ROAS CAC CVR CTR

Tools

Landing page builders

CRO tools

Creative reporting tools

Job description

Join One of The Fastest Growing DTC Groups

Bettervits is one of the fastest growing in it's industry and we're on a path to becoming the #1 vitamin brand in the UK. Having served millions of happy customers, we operate with speed, creativity and performance. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

Role Overview

We’re looking for a hands-on Media Buyer to test and scale acquisition across Facebook, Instagram, TikTok, YouTube, and other promising channels.

You’ll own campaign execution, work closely with our creative strategy team to develop and iterate winning ads, and help build funnels that perform against clear ROAS and conversion rate targets. You should be equally comfortable digging into account data, identifying a compelling creative angle, and diagnosing why a landing page isn’t converting.

What You'll Be Responsible For

• Launch, manage, and optimize campaigns across Meta, TikTok, YouTube, and emerging channels, with clear testing plans and budget discipline
• Work with our creative strategy team, editors, and copywriters to turn performance insights into new hooks, concepts, briefs, and creative iterations
• Research competitors, ads, offers, and funnels to identify fresh opportunities and develop differentiated tests
• Build and test acquisition funnels with our creative and web teams, ensuring consistency between the ad, landing page, offer, and checkout experience
• Evaluate tests against ROAS, CVR, and acquisition cost targets, scaling winners and turning unsuccessful tests into actionable learnings
• Maintain clear reporting and testing records, communicating what’s working, what needs to change, and where to invest next

What We're Looking For

• 3+ years of hands-on DTC media buying experience, including managing at least $250k in monthly ad spend and delivering measurable results
• Strong Meta Ads expertise, plus practical experience testing and scaling TikTok and/or YouTube campaigns
• A strong direct response foundation spanning video creative, copy, offers, landing pages, and conversion optimization
• An analytical approach: confident interpreting ROAS, CAC, CVR, CTR, and creative engagement metrics, with an understanding of attribution limitations and first-order versus lifetime-value economics
• A proactive, organized working style, with attention to detail and the ability to collaborate closely with creative teams while taking ownership of execution

Bonus

• Experience in pet products, supplements, health, or other repeat-purchase DTC categories
• Experience with native advertising, AppLovin, Snap, or additional acquisition channels
• Familiarity with landing page builders, CRO tools, and creative reporting platforms

The Rewards

• Fully remote – work from anywhere
• Competitive Compensation Package
• Flexible working environment – results > hours
• No micromanagement – full ownership
• Fast-paced, ambitious team culture
• Growth opportunities in a fast-scaling environment