Remote Director, Campaign Operations & Growth

Cengage Group; Las Vegas (NV); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group seeks a strategic Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs across enterprise campaigns, enabling scalable, high-quality production at scale. This role reports to the VP of Marketing Operations and leads a distributed team focused on automation, governance, and optimization.

The ideal candidate blends strategic leadership with hands-on problem solving, translating marketer needs into repeatable, data-driven capabilities while

Qualifications

• 10+ years of experience in marketing operations or related functions.
• Experience leading teams in large, enterprise environments.
• Strong understanding of campaign operations, personalization, and marketing automation.
• Ability translate marketer needs into scalable capabilities and services.
• Experience with Salesforce Marketing Cloud or similar platforms is a plus.
• Strong executive communication and cross-functional leadership.

Responsibilities

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize a production model with internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components for faster yet high-quality execution.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements to accelerate time-to-market and quality.
• Establish governance for campaign configuration, audience management, workflow, data usage, and standards.

Skills

Marketing operations

Campaign operations

Marketing automation

Leadership

Cross-functional collaboration

Analytics

Executive communication

Campaign strategy

Workflow optimization

AI/automation awareness

Job description

Cengage Group seeks a strategic Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs across enterprise campaigns, enabling scalable, high-quality production at scale. This role reports to the VP of Marketing Operations and leads a distributed team focused on automation, governance, and optimization.

The ideal candidate blends strategic leadership with hands-on problem solving, translating marketer needs into repeatable, data-driven capabilities while