Director, Campaign Operations & Growth (Remote)

Cengage Group; Boise (ID); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs across the enterprise. This remote role requires partnering with Marketing Operations, data, and IT to enable personalized customer experiences at scale.

The ideal candidate has deep experience building campaign production models, governance, and automation capabilities in complex enterprise environments, guiding a high-performing distributed team while traveling

Qualifications

• Strong strategic and operational mindset with experience leading marketing programs.
• Proven ability to build scalable campaign production and governance models.
• Excellent collaboration with Marketing, IT, Analytics, and Sales teams.

Responsibilities

• Define and evolve the enterprise campaign operations strategy and operating model.
• Lead a team to enable efficient, scalable campaign execution and personalization at scale.
• Oversee platforms like SFMC, Workfront, and Data 360 for governance and integration.

Skills

Marketing operations

Campaign operations

Marketing automation

Executive communication

Cross-functional leadership

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group is seeking a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs across the enterprise. This remote role requires partnering with Marketing Operations, data, and IT to enable personalized customer experiences at scale.

The ideal candidate has deep experience building campaign production models, governance, and automation capabilities in complex enterprise environments, guiding a high-performing distributed team while traveling