Remote Digital Strategy Lead (B2B/Industrial)

Randall Reilly Talent, LLC; United States; Remote; USD 85,000 - 105,000; Full time

Benefits offered by this job

Flexible work schedules

Generous Paid Time Off

Remote work opportunities

Casual dress code

Wellness or fitness reimbursement

Discounts on events and travel

Job summary

Fusable in the United States seeks a Digital Strategy Manager to own the digital strategy for OEM and dealer accounts across construction, agriculture, and trucking sectors. You’ll translate client goals into integrated media, content, and measurement programs with a multi-quarter roadmap and strong sales collaboration.

You’ll partner with sales to shape proposals, guide campaigns across Google, Meta, LinkedIn, and programmatic channels, and drive renewals through strategic insights and

Qualifications

• 4+ years of experience in digital media strategy, media planning, or client strategy in agency, publisher, or digital media.
• Hands-on knowledge of paid search, paid social, programmatic, audience targeting, and campaign measurement.
• Proven experience building proposals and presenting strategy to clients, agencies, and senior stakeholders.
• Experience partnering closely with sales teams in a pre-sales, solutions, or sales engineering capacity.
• Strong business acumen and ability to connect digital performance to client outcomes.
• Analytical, data-driven mindset with the ability to turn campaign data into insights and recommendations.
• Exceptional written and verbal communication, with a direct and structured style.

Responsibilities

• Build annual and campaign-level digital strategies grounded in market position, sales cycle, and dealer network.
• Translate client goals into media and content plans with defined KPIs.
• Create multi-quarter roadmaps that support renewal and long-term partnerships.
• Join discovery calls, pitches, and renewal conversations as the strategic partner for sales reps.
• Support proposal builds and RFP responses using data and marketing insights.
• Design integrated programs across off-platform paid media and on-platform inventory into unified campaigns.
• Brief Content Studio on assets to strengthen media plans and storytelling.
• Turn performance data into client-ready insights for quarterly reviews.
• Stay ahead of new platforms and ad formats; enable sales with new capabilities.
• Contribute to reusable tools, packaging, audits, and templates with field feedback.

Skills

Digital media strategy

Media planning

Client strategy

Sales partnership

Analytics

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Ads

Meta

LinkedIn

Programmatic DSPs

CM360

Job description

Fusable in the United States seeks a Digital Strategy Manager to own the digital strategy for OEM and dealer accounts across construction, agriculture, and trucking sectors. You’ll translate client goals into integrated media, content, and measurement programs with a multi-quarter roadmap and strong sales collaboration.

You’ll partner with sales to shape proposals, guide campaigns across Google, Meta, LinkedIn, and programmatic channels, and drive renewals through strategic insights and