Remote Digital Product Marketing Manager - Lifecycle & Growth

The U.S. Pharmacopeial Convention (USP); Rockville (MD); Remote; USD 101,000 - 142,000; Full time

Benefits offered by this job

Healthcare options

Retirement savings

Paid time off

Job summary

The U.S. Pharmacopeial Convention (USP) seeks a Digital Product Marketing Manager to own the email lifecycle for USP–NF subscriptions, using Marketo or similar platforms. You will design journeys, write copy, run tests, and optimize deliverability while shaping product marketing across campaigns and digital channels.

Remote role with travel up to 10%. You will collaborate with Product, Customer Success, and senior leadership to drive acquisition, activation, retention, and renewal, translating

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 6+ years in digital, product, or lifecycle email marketing (B2B/subscription).
• 4+ years owning lifecycle email programs in Marketo or similar.

Responsibilities

• Own the email strategy and roadmap for USP–NF, including nurture, onboarding, activation, renewal, win-back, and newsletters.
• Design and build multi-step journeys in Marketo with segmentation for lifecycle stages.
• Write and edit email copy, subject lines, and CTAs for technical audiences.
• Run A/B and multivariate tests with documented learnings.
• Own list health and deliverability, suppression logic, and data hygiene.
• Define and track KPIs; build dashboards and present findings to leadership.
• Plan and execute integrated campaigns across email, web, landing pages, social, and paid media.
• Support persona development, segmentation, and market research for USP–NF customer segments.
• Mentor junior team members and manage agency partners.

Skills

Lifecycle email marketing

Marketing automation

Campaign strategy

Content writing

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Marketo

Salesforce

HubSpot

Job description

The U.S. Pharmacopeial Convention (USP) seeks a Digital Product Marketing Manager to own the email lifecycle for USP–NF subscriptions, using Marketo or similar platforms. You will design journeys, write copy, run tests, and optimize deliverability while shaping product marketing across campaigns and digital channels.

Remote role with travel up to 10%. You will collaborate with Product, Customer Success, and senior leadership to drive acquisition, activation, retention, and renewal, translating