Remote Senior Marketing Manager, Verification Programs

The United States Pharmacopeial Convention / USP; Rockville (MD); Remote; USD 126,000 - 172,000; Full time

Job summary

The United States Pharmacopeial Convention (USP) is seeking a Senior Marketing Manager, Verification Services, to lead B2B and B2C marketing and craft strategic plans that grow USP’s Dietary Supplement Verification Program and future initiatives.

You will manage multi-channel campaigns, coordinate with internal teams and external agencies, and translate business goals into measurable marketing results. This remote role requires up to 20% travel and can be performed from various US states.

Qualifications

• Bachelor’s degree or equivalent professional experience in marketing, business, or related field.
• 8+ years of related work experience with a minimum of 3 years in product marketing, brand management or communications, preferably within healthcare, non-profit or consumer products.
• Experience developing marketing and communications plans for B2B, B2C and B2B2C Services.

Responsibilities

• Develop and lead the marketing strategy for USP’s Dietary Supplement Verification Program and future growth priorities, translating business objectives into measurable outcomes that address short-, medium- and long-term priorities
• Create integrated and innovative marketing plans that effectively reach and engage the Program’s unique stakeholder segments, build brand equity, increase brand relevance, enrich pipeline opportunities, and drive revenue.
• Evaluate new channels, outreach approaches and engagement models to improve performance across KPIs and cut through increasingly crowded markets to reach key segments while evaluating ROI.
• Introduce innovative tactics while remaining aligned with organizational values, regulatory requirements, and brand standards
• Research and review relevant market data to stay on top of industry trends and competitor movements, pulling in learnings to support optimization of marketing strategies and campaigns
• Collaborate and support the sales team through creation of messaging and resources that support prospecting and customer conversations
• Partner effectively with campaign managers, agencies, and cross-functional colleagues to implement strategies and campaigns, and identify alignment opportunities across USP
• Balance big-picture vision with operational rigor and executional discipline
• Develop and present key strategies and plans to USP leadership teams, key stakeholders and customers

Skills

Marketing strategy

B2B marketing

Content development

Cross-functional collaboration

Education

Bachelor's degree

Tools

Microsoft Office

CRM systems

Data analysis

Job description

The United States Pharmacopeial Convention (USP) is seeking a Senior Marketing Manager, Verification Services, to lead B2B and B2C marketing and craft strategic plans that grow USP’s Dietary Supplement Verification Program and future initiatives.

You will manage multi-channel campaigns, coordinate with internal teams and external agencies, and translate business goals into measurable marketing results. This remote role requires up to 20% travel and can be performed from various US states.