Remote Lifecycle & Digital Product Marketing Manager

USP; Rockville (MD); Remote; USD 101,000 - 142,000; Full time

Job summary

USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle engine behind USP–NF subscriptions. You will design journeys, write copy, and optimize deliverability, testing, and performance reporting for a technical audience.

The role collaborates with Product, Customer Success, and senior leadership in a remote, US-based setting, with up to 10% travel for events. A strong background in Marketo, lifecycle marketing, and data-driven storytelling is required.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
• 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment.
• Hands-on Marketo experience, end-to-end lifecycle email program ownership.

Responsibilities

• Own the email strategy and lifecycle programs end-to-end in Marketo, including testing and optimization.
• Design multi-step journeys with lifecycle-stage segmentation to reach the right audience.
• Write and edit email copy for complex technical content and personas.
• Run disciplined A/B testing with hypotheses, results, and learnings.
• Manage list health, deliverability, and database hygiene.
• Define KPIs, build dashboards, and present recommendations to leadership.
• Plan and execute integrated campaigns across email, web, landing pages, and paid media.

Skills

Lifecycle email marketing

Marketo

Marketing automation

A/B testing

Analytics

Copywriting

Cross-functional collaboration

B2B marketing

Education

Bachelor’s degree in marketing or related field

Tools

Marketo

Salesforce

Job description

USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle engine behind USP–NF subscriptions. You will design journeys, write copy, and optimize deliverability, testing, and performance reporting for a technical audience.

The role collaborates with Product, Customer Success, and senior leadership in a remote, US-based setting, with up to 10% travel for events. A strong background in Marketo, lifecycle marketing, and data-driven storytelling is required.