Digital Product Marketing Manager, USP–NF (REMOTE)
USP
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Job summary
USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle engine behind USP–NF subscriptions. You will design journeys, write copy, and optimize deliverability, testing, and performance reporting for a technical audience.
The role collaborates with Product, Customer Success, and senior leadership in a remote, US-based setting, with up to 10% travel for events. A strong background in Marketo, lifecycle marketing, and data-driven storytelling is required.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
- 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment.
- Hands-on Marketo experience, end-to-end lifecycle email program ownership.
Responsibilities
- Own the email strategy and lifecycle programs end-to-end in Marketo, including testing and optimization.
- Design multi-step journeys with lifecycle-stage segmentation to reach the right audience.
- Write and edit email copy for complex technical content and personas.
- Run disciplined A/B testing with hypotheses, results, and learnings.
- Manage list health, deliverability, and database hygiene.
- Define KPIs, build dashboards, and present recommendations to leadership.
- Plan and execute integrated campaigns across email, web, landing pages, and paid media.
Skills
Education
Tools
Job description
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.
At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
USP is seeking a Digital Product Marketing Manager to own and scale the email and lifecycle marketing engine behind our online subscription products, including USP–NF . You will set strategy and execute hands‑on across the full email lifecycle, from audience segmentation and journey design through copywriting, A/B testing, deliverability, and performance reporting. Using marketing automation (Marketo or equivalent) and digital campaign expertise, you will drive subscription acquisition, activation, retention, and renewal. This is a high‑visibility role that partners directly with Product, Customer Success, and senior leadership.
USP–NF is the most widely referenced source of drug quality standards worldwide, relied on by pharmaceutical manufacturers, quality control labs, regulatory affairs teams, and generic drug developers. This position will shape how USP–NF shows up across digital channels — the email programs, campaigns, and product‑marketing content that connect scientists, regulators, and manufacturers with the standards they rely on. You will translate complex technical and regulatory content into clear, compelling narratives for a technical audience.
Remote employees must reside in one of the following states: MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN.
As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision‑making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.
Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high‑performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results‑driven work environments.
- Own the email strategy and roadmap for USP–NF , including nurture, onboarding, activation, renewal, win‑back, product announcement, release‑cycle, and monthly newsletter programs, and decide what gets built, tested, and retired.
- Design and build multi‑step journeys and dynamic‑content programs in Marketo, applying behavioral and lifecycle‑stage segmentation to reach the right audience at the right time.
- Write and edit email copy end to end, including subject lines, messaging architecture, and calls‑to‑action, adapting technical content to different personas.
- Run a disciplined testing program (A/B and multivariate) with documented hypotheses, results, and learnings that shape future campaigns.
- Own list health, deliverability, suppression logic, and database hygiene.
- Define and track KPIs (engagement, conversion, pipeline influence, renewal contribution), build reporting and dashboards, and turn findings into clear recommendations for leadership.
- Plan and execute integrated digital campaigns across email, web, landing pages, organic social, and paid media to drive subscription acquisition, activation, retention, and renewal.
- Apply established USP–NF messaging and positioning to audience‑specific assets for pharmaceutical, biotech, and regulatory segments.
- Support persona development, audience segmentation, and market research for USP–NF customer segments (e.g., QC/QA, regulatory affairs, R&D, pharmacopeia specialists).
- Contribute to sales enablement (landing pages, one‑pagers, renewal collateral, and email sequences for the field team) and thought‑leadership assets.
- Serve as the marketing lead for USP–NF with Product Management and Customer Success, driving alignment on messaging, timing, audience, and priorities.
- Lead the email and lifecycle program independently, setting priorities, the testing roadmap, and the reporting cadence with minimal day‑to‑day direction.
- Manage content reviews and approvals across subject‑matter experts and stakeholders in a matrixed environment, and elevate and resolve conflicts proactively.
- Mentor and guide junior team members, contractors, and agency partners on email best practices.
Success will be measured by growth in USP–NF audience engagement and marketing‑influenced pipeline — including email program performance, subscription acquisition and renewal contribution, campaign‑driven awareness, and qualified leads generated.
This role is remote, with an expected travel commitment of up to 10% for conference support.
The Successful Candidate Will Have a Demonstrated Understanding Of Our Mission, Commitment To Excellence Through Inclusive And Equitable Behaviors And Practices, Ability To Quickly Build Credibility With Stakeholders, Along With The Following Competencies And Experience
- Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
- 6+ years of progressive experience in digital, product, or lifecycle email marketing in a B2B or subscription environment.
- At least 4 years of hands‑on experience owning lifecycle email programs end to end in Marketo or a comparable platform (strategy, journey design, copywriting, build, deployment, A/B testing, and measurement), with examples of results you drove.
- Hands‑on expertise in marketing automation platforms (Marketo preferred; HubSpot, Pardot, Eloqua, or similar considered), including list segmentation, dynamic content, journey building, and deliverability management.
- Working knowledge of B2B funnel metrics, attribution, and CRM/marketing automation integrations (e.g., Salesforce + Marketo).
- Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics.
- Strong analytical skills, with the ability to turn performance data into decisions and recommendations.
- Exceptional writing skills, with the ability to translate complex technical or regulatory topics into clear, benefit‑oriented marketing narratives.
- Experience in a customer‑facing or customer‑outreach role and in a matrixed organization, managing multiple stakeholders and competing priorities.
- Experience with genAI tools like ChatGPT, Microsoft CoPilot, etc for workflow improvements and automation.
- Demonstrable commitment to public health, patient safety, or consumer protection.
- Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross‑functional environment.
None, this is an individual contributor role.
USP provides the benefits to protect yourself and your family today and tomorrow. From company‑paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well‑being is protected.
Base Salary Range: USD $101,042.00 – $142,429.50 annually.
Target Annual Bonus: % Varies based on level of role.
Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job‑related reasons.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Note: As part of the recruitment process, USP's Global Talent Acquisition team may contact candidates through a variety of communication channels, including Microsoft Teams, telephone, email, and WhatsApp (voice calls and text messages). These communications may be used to schedule interviews, provide updates on application status, discuss career opportunities, and answer questions about employment with USP. To help ensure timely communication, candidates are encouraged to keep their contact information current and to engage only with individuals who clearly identify themselves as authorized USP representatives. USP will never request payment, banking details, or other financial information as part of the hiring process.
Job Category Ext. Affairs, Regulatory, & Communications
Job Type Full-Time
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