Remote Digital Media Strategist - Data-Driven ROI & Growth

Placements24; Willows (CA); Ibrido; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Generous paid time off

Learning and certification budgets

Descrizione del lavoro

Placements24 is seeking a Digital Media Strategist to design and execute advanced digital campaigns for a diverse client portfolio. You will work remotely, with occasional meetups and potential travel to Welkom, South Africa.

The role requires strong analytics, platform expertise, and a track record of driving engagement and ROI. Responsibilities include planning across social, search, display, and programmatic channels, budgeting, performance analysis, and ongoing optimization to meet client

Competenze

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in digital media planning and buying with a proven campaign management track record.
• Expertise with major digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Experience with programmatic advertising and DSPs is a plus.
• Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
• Strong communication and presentation skills, able to articulate complex strategies clearly.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self-starter with the ability to work independently in a remote environment.
• Occasional travel to Welkom, Free State for team meetings may be required.

Mansioni

• Develop comprehensive digital media strategies across platforms including social media, search engines, display networks, and programmatic advertising.
• Plan, execute, and optimize paid digital media campaigns to meet client objectives.
• Conduct audience research and segmentation to target campaigns effectively.
• Manage and allocate digital media budgets efficiently to maximize ROI.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with creative, content, and account management teams to ensure campaign alignment.
• A/B test ad creatives, landing pages, and targeting parameters to improve performance.
• Identify and evaluate new digital media opportunities for clients.

Formazione

Bachelor's degree in Marketing, Communications, Business, or a related field

Strumenti

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Programmatic DSPs

Descrizione del lavoro

Placements24 is seeking a Digital Media Strategist to design and execute advanced digital campaigns for a diverse client portfolio. You will work remotely, with occasional meetups and potential travel to Welkom, South Africa.

The role requires strong analytics, platform expertise, and a track record of driving engagement and ROI. Responsibilities include planning across social, search, display, and programmatic channels, budgeting, performance analysis, and ongoing optimization to meet client