Senior Media Strategist — Data-Driven Campaign Leader

Placements24; Riverton (UT); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Medical aid and retirement fund

Professional development

Dynamic client-focused team

Upington office

Job summary

Placements24 is seeking a senior media strategist to lead data-driven media plans for clients, spanning digital, print, and broadcast. You will analyze audiences, negotiate buys, monitor performance, and deliver strategic recommendations.

This hybrid role combines remote work with occasional office collaboration at our Upington location, offering a dynamic, client-focused environment with opportunities for professional growth.

Qualifications

• Minimum of 5 years in media planning or media strategy.
• Ability to develop data-driven media campaigns and extract insights.
• Strong negotiation and vendor management skills.

Responsibilities

• Develop and implement comprehensive media strategies aligned with client goals.
• Conduct thorough audience research and media consumption analysis.
• Plan, negotiate, and execute media buys across digital, traditional, and emerging platforms.
• Monitor campaign performance, analyze metrics, and generate detailed reports.
• Identify opportunities for optimizing media spend and improving campaign effectiveness.
• Collaborate with PR and creative teams for integrated campaigns.
• Stay updated on media trends, technologies, and best practices.
• Build relationships with media vendors and partners.
• Provide strategic counsel on media planning and investment.
• Present media strategies and results to clients and internal stakeholders.

Skills

Analytical thinking

Presentation skills

Communication skills

Hybrid work experience

Education

Bachelor's degree in Marketing/Communications/Statistics/Economics

Tools

Media planning software

Google Analytics / analytics platforms

Job description

Placements24 is seeking a senior media strategist to lead data-driven media plans for clients, spanning digital, print, and broadcast. You will analyze audiences, negotiate buys, monitor performance, and deliver strategic recommendations.

This hybrid role combines remote work with occasional office collaboration at our Upington location, offering a dynamic, client-focused environment with opportunities for professional growth.