Data-Driven SEO/SEM Specialist — Remote Growth Driver
Placements24
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Benefits offered by this job
Job summary
Placements24 is seeking a data-driven Digital Marketing Specialist in Welkom to drive organic and paid traffic, optimize conversions, and boost online visibility. You will develop and implement strategies for improved search rankings, manage paid campaigns, and analyze performance data to identify growth opportunities.
The role requires expertise in SEO and SEM, keyword research, and performance marketing tools.
Qualifications
- Proven experience as Digital Marketing Specialist focusing on SEO and SEM.
- Hands-on with SEO tools (SEMrush, Ahrefs, Moz) and Google Analytics.
- Demonstrated success in managing Google Ads or other PPC campaigns.
- Strong understanding of search engine algorithms and keyword research.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve rankings and traffic.
- Conduct keyword research, competitive analysis, and technical SEO audits.
- Manage and optimize SEM campaigns across Google Ads and Bing Ads, including budget management and bid optimization.
- Monitor, analyze, and report on website traffic, campaign performance, and ROI using Google Analytics.
- Identify trends and insights to optimize marketing spend and campaign effectiveness.
- Collaborate with content creators and web developers to implement SEO best practices.
Skills
Tools
Job description
Placements24 is seeking a data-driven Digital Marketing Specialist in Welkom to drive organic and paid traffic, optimize conversions, and boost online visibility. You will develop and implement strategies for improved search rankings, manage paid campaigns, and analyze performance data to identify growth opportunities.
The role requires expertise in SEO and SEM, keyword research, and performance marketing tools.
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