Remote Director of Digital Strategy & Growth

Placements24; United States; Remote; USD 91,000 - 127,000; Full time

Benefits offered by this job

Competitive executive salary

Fully remote role within SA

Professional development opportunities

Flexible working hours

Collaborative remote culture

Job summary

Placements24 is seeking a visionary and highly experienced Remote Director of Digital Strategy to shape and execute the company’s online presence and digital transformation initiatives, with full remote flexibility within South Africa.

You will lead a distributed team, drive growth through e-commerce, digital marketing, and customer engagement, and translate data into actionable insights while ensuring privacy and compliance.

Qualifications

• Master's degree in Marketing, Business Administration, Digital Media, or related field.
• Bachelor's degree with extensive relevant experience.
• Minimum of 10 years in digital strategy and leadership.
• Proven track record of successful digital strategies that drove growth.
• Experience with digital marketing channels, SEO, SEM, social media, email, and analytics tools.
• Experience with e-commerce platforms, CRM systems, and marketing automation tools.
• Strong analytical skills; translate data into insights.
• Excellent leadership, communication, and remote team management skills.
• Able to thrive in a fast-paced fully remote environment.
• Understanding of UX principles and CRO.

Responsibilities

• Develop and implement a comprehensive digital strategy aligned with business objectives across e-commerce, digital marketing, and online brand building.
• Lead planning and execution of digital campaigns across platforms including social media, search, email, and content marketing.
• Analyze digital performance metrics, website traffic, conversion rates, and engagement data to identify insights and optimization opportunities.
• Oversee the management and continuous improvement of the company’s website and e-commerce platforms for a seamless user experience.
• Collaborate with cross-functional teams to ensure cohesive digital strategies.
• Stay updated on digital marketing trends, technologies, and competitive landscape, advising on innovation.
• Manage the digital marketing budget, optimizing ROI across initiatives.
• Lead and mentor a remote team of digital specialists.
• Develop strategies to enhance customer acquisition, retention, and lifetime value via digital channels.
• Identify and evaluate new digital opportunities, partnerships, and platforms.
• Ensure compliance with data privacy regulations and best practices.

Skills

Leadership

Strategic thinking

Digital marketing

Data analytics

Communication

Project management

Remote team management

UX/CRO understanding

SEO/SEM

Marketing automation tools

Education

Master's degree in Marketing / Business / Digital Media

Bachelor's degree with extensive experience

Tools

Google Analytics

CRM systems

Marketing automation tools

E-commerce platforms

Job description

Placements24 is seeking a visionary and highly experienced Remote Director of Digital Strategy to shape and execute the company’s online presence and digital transformation initiatives, with full remote flexibility within South Africa.

You will lead a distributed team, drive growth through e-commerce, digital marketing, and customer engagement, and translate data into actionable insights while ensuring privacy and compliance.