Senior Media Strategist — Data-Driven Campaigns & ROI

Placements24; Myrtle Beach (SC); On-site; USD 55,000 - 73,000; Full time

Benefits offered by this job

Health insurance

Retirement savings

Paid time off

Incentives

Job summary

Placements24 in East London, Eastern Cape, seeks a Senior Media Strategist to craft and execute sophisticated media strategies, identify audiences, select channels, and optimize campaigns. You will guide media investments and collaborate with creative teams to ensure alignment with campaign goals.

The role requires 7+ years in media planning and a deep understanding of the South African media landscape, with opportunities for professional growth within a dynamic team.

Qualifications

• Minimum of 7 years in media planning and strategy.
• Experience in PR and marketing.
• Strong negotiation and communication abilities.
• Expertise with media planning tools and software.
• Knowledge of the South African media landscape.
• Ability to manage multiple projects and work in a team.
• Budget management and reporting experience.

Responsibilities

• Develop comprehensive media strategies and plans across channels.
• Identify target audiences and optimal media mix.
• Negotiate and purchase media space and time.
• Analyze media performance data and provide insights.
• Stay abreast of emerging media trends.
• Collaborate with creative teams to align plans with creative.
• Manage relationships with media vendors and partners.
• Develop performance reports and present findings.
• Oversee campaign execution for accuracy and timeliness.
• Contribute to strategic discussions on marketing objectives.

Skills

Media strategy

Negotiation

Analytical skills

Teamwork

Budget management

Communication

PR knowledge

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Media planning tools

Job description

Placements24 in East London, Eastern Cape, seeks a Senior Media Strategist to craft and execute sophisticated media strategies, identify audiences, select channels, and optimize campaigns. You will guide media investments and collaborate with creative teams to ensure alignment with campaign goals.

The role requires 7+ years in media planning and a deep understanding of the South African media landscape, with opportunities for professional growth within a dynamic team.