Digital PR Strategist: Brand Growth & SEO Impact

Placements24; Willows (CA); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Comprehensive health insurance

Learning & development opportunities

Collaborative, innovative team

Job summary

Placements24 in South Africa seeks a Digital PR Strategist to join a dynamic Welkom agency. You will craft data-driven PR campaigns that boost brand visibility, drive organic traffic, and manage online sentiment across multiple industries.

The ideal candidate has 3–5 years in digital PR or online marketing, a solid grasp of SEO, content creation, and influencer outreach, plus strong analytics and communication skills.

Qualifications

• 3–5 years of digital PR, online marketing, or similar roles centered on online reputation.
• Proven understanding of SEO principles and impact of PR on rankings.
• Experience creating digital content for blogs, press, social platforms.
• Ability to identify influencers and manage outreach campaigns.
• Strong written and verbal communication skills.
• Familiarity with social media listening tools.

Responsibilities

• Develop data-driven digital PR strategies aligned with client goals.
• Identify influencers, bloggers, and media outlets for outreach.
• Create press releases, blogs, social posts, and guest articles.
• Implement ethical link-building campaigns.
• Monitor online conversations and trends to spot opportunities.
• Analyze campaign performance using analytics tools and report insights.
• Collaborate with SEO, content, and social teams for integrated campaigns.
• Manage client relationships with regular updates and strategic guidance.
• Stay updated on digital PR, SEO, and content marketing best practices.
• Contribute to new digital PR products and services development.

Skills

SEO principles

Content creation

Influencer outreach

Analytics & reporting

Social media management

Strategic thinking

Project management

Written communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

Google Analytics

SEMrush

Social listening tools

Job description

Placements24 in South Africa seeks a Digital PR Strategist to join a dynamic Welkom agency. You will craft data-driven PR campaigns that boost brand visibility, drive organic traffic, and manage online sentiment across multiple industries.

The ideal candidate has 3–5 years in digital PR or online marketing, a solid grasp of SEO, content creation, and influencer outreach, plus strong analytics and communication skills.