Remote Digital Marketing Strategist & Campaign Optimizer

Simera; San Francisco (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Simera is seeking a creative and analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that boost brand awareness, generate leads, and drive business growth.

The role requires strong knowledge of channels, campaign management, content, analytics, and performance improvement, with a data-driven mindset to improve marketing results. Remote-friendly setup and cross-functional collaboration are valued.

Qualifications

• Experience creating and optimizing digital marketing campaigns across channels.
• Ability to research keywords, audiences, and competitors to identify growth opportunities.
• Proficiency in analyzing performance data to drive improvements.
• Knowledge of SEO, SEM, content, social media, and email marketing best practices.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Campaign management

Data analysis

SEO/SEM

Content marketing

Paid advertising

Google Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Simera is seeking a creative and analytical Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that boost brand awareness, generate leads, and drive business growth.

The role requires strong knowledge of channels, campaign management, content, analytics, and performance improvement, with a data-driven mindset to improve marketing results. Remote-friendly setup and cross-functional collaboration are valued.