Remote Digital Marketing Specialist: Growth & ROI

simera-talent; San Francisco (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

Simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns across search, social, email, and display. You will turn data into actionable insights and collaborate with content and design teams to drive growth.

The role requires hands-on experience with Google Ads, Meta Ads, SEO/SEM, and analytics platforms; you will own experimentation, track ROI, and improve lead generation and conversions.

Qualifications

• Proven ability to plan and execute digital marketing campaigns across channels.
• Experience with paid ads platforms and campaign optimization.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Strong analytical and data interpretation skills.
• Experience using analytics and reporting tools.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn and other digital channels.
• Conduct keyword, audience, and competitive analyses to identify growth opportunities.
• Create and optimize content for websites, social media, email, and ads.
• Monitor campaigns and budgets, conversions, traffic, and other metrics.
• Analyze data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversion rates, engagement, and CAC.
• Collaborate with content, design, sales, and other teams for consistent initiatives.
• Support SEO initiatives and website performance improvements.
• Manage email marketing campaigns and audience segments as needed.
• Track industry trends and emerging digital tools.
• Monitor website traffic and user behavior with analytics tools.
• Identify opportunities to improve lead generation and digital performance.
• Maintain accurate campaign documentation and calendars.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM

Analytics

A/B testing

Conversion optimization

Content marketing

Copywriting

Campaign management

Lead generation

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Email marketing platforms

Job description

Simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize campaigns across search, social, email, and display. You will turn data into actionable insights and collaborate with content and design teams to drive growth.

The role requires hands-on experience with Google Ads, Meta Ads, SEO/SEM, and analytics platforms; you will own experimentation, track ROI, and improve lead generation and conversions.