Remote Digital Marketing & Brand Growth Lead

Midwest Veterinary Supply, Inc.; Louisiana; Remote; USD 130,000 - 180,000; Full time

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the marketing strategy into an integrated digital demand and customer engagement capability. You will lead channels including website, SEO/SEM, paid media, email automation, social media and analytics, partnering with Marketing Services, Brand Engagement, Sales, ecommerce and IT.

This is a remote position. As a senior leader, you will drive digital campaigns, optimize customer journeys and use analytics to

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 7+ years in digital marketing with strategy, campaigns and analytics.
• Experience integrating digital marketing with CRM, automation and e-commerce.

Responsibilities

• Lead digital marketing channels and programs, including website, SEO/SEM, paid media, email and analytics.
• Partner with VP of Marketing, Marketing Services, Brand Engagement, Sales and IT to align campaigns with business goals.
• Drive optimization of customer journeys and performance across the digital buying cycle.

Skills

Digital strategy

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

CRM platforms

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the marketing strategy into an integrated digital demand and customer engagement capability. You will lead channels including website, SEO/SEM, paid media, email automation, social media and analytics, partnering with Marketing Services, Brand Engagement, Sales, ecommerce and IT.

This is a remote position. As a senior leader, you will drive digital campaigns, optimize customer journeys and use analytics to