Remote Director of Digital Marketing & Brand Growth

Midwest Veterinary Supply, Inc.; Virginia; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Life and AD&D insurance

Short- and Long-Term Disability

401(k) plan

Paid holidays

Paid Time Off (PTO)

Job summary

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, in partnership with the VP of Marketing. This remote role collaborates with Marketing Services, Brand Engagement, Sales and IT to connect customer needs, content and campaigns across the buying journey and to drive performance

Qualifications

• 7+ years of progressive digital marketing experience including strategy, campaign management, digital experience and analytics.
• Experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media.

Responsibilities

• Develop and execute digital marketing plans aligned with business priorities and marketing strategy.
• Lead digital channels including website, SEO/SEM, paid media, email marketing and social.
• Drive digital demand generation, measurement and optimization with cross-functional teams.

Skills

Digital strategy

Team leadership

Cross-functional collaboration

Analytics

Brand engagement

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CRM

Marketing automation platforms

Content management systems

Job description

Midwest Veterinary Supply, Inc. is seeking a Director of Digital Marketing to translate the marketing strategy into an integrated digital demand and customer engagement capability.

You will lead channels including website, SEO/SEM, paid media, email, social, and analytics, in partnership with the VP of Marketing. This remote role collaborates with Marketing Services, Brand Engagement, Sales and IT to connect customer needs, content and campaigns across the buying journey and to drive performance