Remote Digital Marketing Channel Specialist

GEHA; Missouri; Hybrid; USD 71,000 - 89,000; Full time

Benefits offered by this job

Incentive plan

Health/Vision/Dental benefits

401(k) retirement plan with match

Tuition Assistance Program

Paid Time Off

Job summary

GEHA in Missouri is seeking a Digital Marketing Channel Specialist to manage website updates, email campaigns, and social content while analyzing performance data to drive insights for campaigns. You will coordinate across Sitecore CMS, Salesforce Marketing Cloud, and Sprout Social, delivering reports and recommendations for optimization.

The role requires 3–5 years in digital channels, strong analytics, and the ability to present complex data clearly to stakeholders.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business analytics, or a related field.
• 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.

Responsibilities

• Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websites.
• Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud.
• Post social media content using Sprout Social or directly to platforms, as necessary.
• Website content QA.
• Goal tracking on company websites and in social platforms.
• Website performance metrics, user behavior, and conversion rates using various web analytics tools (e.g., Google Analytics).
• Social media traffic, engagement, sentiment, competitive set performance.
• Email performance, list performance, on-site and other conversion actions.
• Assist the Digital Channels team in producing regular reports and presentations on website, social, and email performance – highlighting key findings, trends, and recommendations for improvement.
• Translate complex performance data into clear, concise, and actionable insights that can be understood by non-technical stakeholders.
• Conduct competitive analysis to benchmark our digital channel performance against industry standards and identify opportunities for improvement.
• Ensure the accuracy, integrity, and reliability of performance data by implementing proper tagging, tracking, and data governance practices.
• Understand and support goals/outcomes of cross-functional project stakeholders and Growth leadership.
• Create and implement webinar assets to support customer engagement, clinical and sales operations.
• Participate in development and implementation of marketing strategy and supports new marketing communication initiatives.
• Maintain brand, UX and CX standards for marketing efforts across G.E.H.A and all subsidiary brands.
• Track industry trends, best practices, and emerging technologies.

Skills

Google Analytics

Sitecore CMS

Salesforce Marketing Cloud

Social media management

Data analysis

A/B testing

Education

Bachelor's degree in marketing or related field

Tools

Sitecore CMS

Salesforce Marketing Cloud

Sprout Social

Google Analytics

Job description

GEHA in Missouri is seeking a Digital Marketing Channel Specialist to manage website updates, email campaigns, and social content while analyzing performance data to drive insights for campaigns. You will coordinate across Sitecore CMS, Salesforce Marketing Cloud, and Sprout Social, delivering reports and recommendations for optimization.

The role requires 3–5 years in digital channels, strong analytics, and the ability to present complex data clearly to stakeholders.