Remote Digital Marketing & Analytics Specialist

GEHA Health; Missouri; Hybrid; USD 71.000 - 89.000; Vollzeit

Benefits dieser Stelle

Competitive pay/salary ranges

Incentive plan

Health/Vision/Dental benefits

401(k) retirement plan

Robust employee well-being program

Paid Time Off

Personal Community Enrichment Time

Life and AD&D coverage

Disability insurance

Tuition Assistance Program

Zusammenfassung

G.E.H.A is seeking a Digital Marketing Channel Specialist to support the Growth team by managing production of website updates, social media platforms, and email executions. You will review analytics data from various platforms and channels to generate actionable insights which improve the performance of our campaigns.

This position creates deliverables, status reports and work products aligned with needs of the Digital Channels and broader Growth teams.

Qualifikationen

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
• 3–5 years of experience in digital channel management.
• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.
• Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
• Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.
• Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
• Preferred qualifications include Google Analytics IQ and knowledge of HTML and SEO.

Aufgaben

• Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s websites.
• Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud.
• Post social media content using Sprout Social or directly to platforms, as necessary.
• Website content QA and goal tracking on company websites and social platforms.
• Analyze website performance metrics, user behavior, and conversion rates using web analytics tools.
• Provide reporting and translate data into clear insights for non-technical stakeholders.
• Conduct competitive analysis and maintain data integrity with tagging and data governance.
• Support cross-functional stakeholders and Growth leadership in marketing initiatives.

Kenntnisse

Sitecore CMS

Salesforce Marketing Cloud

Sprout Social

Social media management

Google Analytics

Content QA

Ausbildung

Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field

Tools

Salesforce Marketing Cloud

Sprout Social

Google Analytics

Jobbeschreibung

G.E.H.A is seeking a Digital Marketing Channel Specialist to support the Growth team by managing production of website updates, social media platforms, and email executions. You will review analytics data from various platforms and channels to generate actionable insights which improve the performance of our campaigns.

This position creates deliverables, status reports and work products aligned with needs of the Digital Channels and broader Growth teams.