Analytics-Driven Digital Marketing Channel Specialist

GEHA Health; Clayton (MO); Remote; USD 71.000 - 89.000; Vollzeit

Benefits dieser Stelle

Health/Vision/Dental benefits

401(k) retirement plan

Paid Time Off

Short-Term & Long-Term Disability

Tuition Assistance Program

Zusammenfassung

G.E.H.A is seeking a Digital Marketing Channel Specialist to support the Growth team by managing website updates, email campaigns, social posts, and analytics-driven insights. You will coordinate content using Sitecore, design emails in Salesforce Marketing Cloud, post on social platforms, and produce reports that translate data into actionable recommendations.

The role emphasizes data integrity, cross-functional collaboration, and staying current with digital marketing trends to improve

Qualifikationen

• Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
• 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
• Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus) and social media management.
• Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
• Understanding of business objectives and the ability to link campaign analytics findings to strategic goals and initiatives.
• Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
• Meticulous attention to detail and a commitment to data accuracy and quality assurance.
• Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
• A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.

Aufgaben

• Support Digital Channels team functions: Utilize Sitecore CMS to coordinate, update and maintain content across G.E.H.A’s various websites.
• Design and implement email campaigns for different functional areas using Salesforce Marketing Cloud.
• Post social media content using Sprout Social or directly to platforms, as necessary.
• Website content QA; Goal tracking on company websites and in social platforms.

Kenntnisse

Google Analytics

Sitecore CMS

Salesforce Marketing Cloud

Social media management

Data analysis

Communication skills

Ausbildung

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Jobbeschreibung

G.E.H.A is seeking a Digital Marketing Channel Specialist to support the Growth team by managing website updates, email campaigns, social posts, and analytics-driven insights. You will coordinate content using Sitecore, design emails in Salesforce Marketing Cloud, post on social platforms, and produce reports that translate data into actionable recommendations.

The role emphasizes data integrity, cross-functional collaboration, and staying current with digital marketing trends to improve