Remote Digital Marketing Account Manager - Automotive

Gannett Co; McLean (VA); Remote; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Floating holidays

Professional development

Remote work

Job summary

LocaliQ, part of the USA TODAY Network, is seeking a Digital Marketing Account Manager - Automotive to oversee a portfolio of dealership accounts. You will monitor campaigns, analyze performance, and drive optimizations that meet dealer objectives, while partnering with Sales and internal teams.

The role emphasizes relationship-building, data interpretation, and delivering measurable results in a fully remote setting.

Qualifications

• 2-4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.
• Experience supporting automotive dealerships or working in automotive advertising is strongly preferred.
• Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment.
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred.
• Strong analytical and problem-solving skills, with the ability to investigate performance trends and turn data into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations in a clear, customer-friendly way.

Responsibilities

• Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges.
• Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators.
• Identify trends, investigate performance changes, and uncover the why behind the numbers.
• Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities.
• Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement.
• Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through.

Skills

2-4 years

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Analytics 4

Looker Studio

Job description

LocaliQ, part of the USA TODAY Network, is seeking a Digital Marketing Account Manager - Automotive to oversee a portfolio of dealership accounts. You will monitor campaigns, analyze performance, and drive optimizations that meet dealer objectives, while partnering with Sales and internal teams.

The role emphasizes relationship-building, data interpretation, and delivering measurable results in a fully remote setting.