Digital Advertising Campaign Manager - Automotive

Gannett; McLean (VA); Remote; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Floating holidays

Professional development

Remote work

Job summary

LocaliQ, part of the USA TODAY Network, is seeking a Digital Marketing Account Manager - Automotive to oversee a portfolio of dealership accounts. You will monitor campaigns, analyze performance, and drive optimizations that meet dealer objectives, while partnering with Sales and internal teams.

The role emphasizes relationship-building, data interpretation, and delivering measurable results in a fully remote setting.

Qualifications

• 2-4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.
• Experience supporting automotive dealerships or working in automotive advertising is strongly preferred.
• Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment.
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred.
• Strong analytical and problem-solving skills, with the ability to investigate performance trends and turn data into actionable recommendations.
• Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations in a clear, customer-friendly way.

Responsibilities

• Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges.
• Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators.
• Identify trends, investigate performance changes, and uncover the why behind the numbers.
• Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities.
• Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement.
• Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through.

Skills

2-4 years

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Analytics 4

Looker Studio

Job description

Optimizer I / Account Manager - Automotive

Digital Advertising | Campaign Optimization | Fully Remote

Company: LocaliQ, powered by the USA TODAY Network

Base Salary: $60,000 annually

Work Arrangement: 100% Remote

About LocaliQ

At LocaliQ, part of the USA TODAY Network, we help businesses grow through powerful marketing technology, trusted audience reach, and the expertise to turn marketing into measurable results.

We combine innovative advertising solutions, actionable insights, and a customer-first approach to help businesses reach the right audiences and achieve their goals. Our teams bring together marketing expertise, technology, and collaboration to deliver solutions that make a meaningful difference for our clients.

In this role, you'll support automotive dealerships by helping them get more from their digital advertising investments. You'll use campaign performance data, industry knowledge, and a solution-oriented mindset to identify opportunities, solve challenges, and help customers make informed decisions about their marketing.

About the Role

Our Digital Marketing Account Manager - Automotive role is an opportunity for someone who enjoys analyzing performance, building relationships, and turning challenges into solutions.

You'll manage a portfolio of automotive dealer accounts, serving as a trusted day-to-day partner to customers and our internal Sales team. You'll monitor digital advertising campaigns, evaluate performance trends, identify opportunities for improvement, and recommend actions that align with each dealer's business goals.

This role combines analytical thinking, digital marketing expertise, and customer relationship management. You won't simply report numbers or pass along problems. You'll dig into the details, ask thoughtful questions, investigate what's happening, and collaborate with the right people to determine the best path forward.

Working closely with Sales, campaign operations, analytics, creative, product, and other internal partners, you'll help deliver a strong customer experience while supporting account health, retention, and long-term growth.

With a $60,000 annual base salary and the flexibility of a fully remote work environment, this is an opportunity to grow your digital marketing expertise, take ownership of meaningful customer relationships, and make a direct impact on business results.

Why This Role Stands Out

• $60,000 annual base salary
• 100% remote work with the flexibility to work from home
• Opportunity to work at the intersection of digital marketing, campaign strategy, and account management
• Manage a portfolio of automotive dealership accounts and build meaningful client relationships
• Use data and performance insights to identify opportunities and make a measurable impact
• Develop expertise across digital advertising platforms, analytics tools, and emerging marketing technologies
• Collaborate with Sales and specialized internal teams to solve customer challenges and improve campaign performance
• Build knowledge of the automotive retail industry and the digital automotive shopping journey
• Strengthen your analytical, strategic, communication, and customer-management skills
• Work within an established organization backed by the marketing expertise, resources, and reach of LocaliQ and the USA TODAY Network
• Access professional development opportunities and continued learning as advertising technology evolves
• Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee benefits

What You Will Do

• Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges
• Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators
• Identify trends, investigate performance changes, and uncover the why behind the numbers
• Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities
• Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement
• Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through
• Identify potential issues involving campaigns, tracking, websites, creative, targeting, or operations and coordinate with the appropriate internal teams to resolve them
• Partner with Sales to support customer satisfaction, account health, retention, and growth opportunities
• Collaborate with campaign operations, creative, analytics, product, support, and other internal partners to deliver effective solutions
• Manage competing priorities, customer requests, deadlines, and campaign responsibilities while maintaining accurate documentation
• Build expertise across digital advertising channels and platforms, including Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools
• Stay curious about changes in advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace
• Identify recurring challenges and share ideas that improve processes, team collaboration, and the overall customer experience

Qualifications

• 2-4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management
• Experience supporting automotive dealerships or working in automotive advertising is strongly preferred
• Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred
• Strong analytical and problem-solving skills, with the ability to investigate performance trends and turn data into actionable recommendations
• Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations in a clear, customer-friendly way
• Strong relationship-building skills and the ability to work effectively with customers, Sales, and cross-functional partners
• A proactive, solution-oriented approach to challenges, with the ability to investigate issues, evaluate options, and determine when additional expertise is needed
• Strong organizational and time-management skills, with the ability to manage multiple accounts, deadlines, and competing priorities
• Comfort working in an evolving environment where customer needs, advertising platforms, products, and priorities can change
• Strong working knowledge of Excel and the ability to learn new advertising, analytics, CRM, and reporting systems
• Bachelor's degree or an equivalent combination of education and relevant professional experience

Who Thrives Here

The people who succeed in this role are curious, analytical, collaborative, and driven to find solutions. They enjoy understanding how things work, asking questions, and looking beyond the surface to uncover opportunities.

You'll thrive if you enjoy working with data but also understand the importance of the people behind it. You can identify a performance issue, investigate the possible causes, and communicate a practical recommendation without losing sight of the customer's goals.

You're also someone who takes ownership. You follow through on commitments, keep others informed, and work through challenges rather than simply passing them along. You know when to take initiative independently and when to bring in the right partners to reach the best outcome.

Above all, you're eager to learn. Whether you're building your automotive expertise, exploring new advertising technology, or finding a better way to support a customer, you approach each opportunity with a growth mindset and a willingness to improve.

What Success Looks Like

First 3 Months: Build foundational knowledge of LocaliQ's advertising products, campaign-management processes, internal tools, and automotive customers. Develop relationships with Sales and internal partners while learning to evaluate campaign performance, manage customer requests, and navigate available resources.

6 Months: Independently manage day-to-day account responsibilities, monitor campaign performance, identify optimization opportunities, and communicate meaningful recommendations. Build confidence troubleshooting common issues and coordinating solutions across internal teams.

12 Months: Confidently manage your portfolio of dealer accounts, proactively identify performance opportunities, and serve as a reliable partner to customers and Sales. Demonstrate strong ownership of account needs, effective cross-functional collaboration, and the ability to turn campaign insights into actionable solutions that support customer satisfaction and business results.

Benefits & Growth

We believe great work starts with competitive compensation, flexibility, opportunities to learn, and the ability to build a rewarding career.

• $60,000 annual base salary
• 100% remote work environment
• Medical, dental, and vision coverage
• 401(k)
• Paid time off and floating holidays
• 8 paid holidays
• Professional development and ongoing learning opportunities
• Opportunities to expand your digital marketing, analytics, and automotive industry expertise
• Collaboration with experienced Sales, marketing, and campaign-management professionals
• Career development opportunities within LocaliQ and the USA TODAY Network

Turn Marketing Insights Into Meaningful Results

Great marketing is about more than numbers. It's about understanding a customer's goals, recognizing opportunities, and finding the right solutions to help their business grow.

As a Digital Marketing Account Manager - Automotive, you'll bring together analytical thinking, digital marketing, and customer partnership to help automotive dealerships get more from their advertising investments.

With a $60,000 base salary and the flexibility of working remotely, you'll have the opportunity to build your expertise, take ownership of your work, and contribute to meaningful customer outcomes.

The salary for this role will range between $55,000 and $60,000. Base compensation is reflective of multiple factors, including market location, education level, skills, certifications, and experience. Variable compensation is not reflected in these figures and may apply based on the role.