Automotive Digital Campaign Lead (Remote)

Gannett | USA TODAY NETWORK; United States; Remote; USD 55,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k)

Paid time off

8 paid holidays

Professional development

Job summary

LocaliQ, part of the USA TODAY Network, is seeking a Digital Marketing Account Manager – Automotive to manage automotive dealer accounts, monitor campaigns, and translate performance data into actionable strategies. The role emphasizes analytical thinking, relationship-building, and collaborative problem-solving in a fully remote capacity.

You will work with Sales and cross-functional teams to drive campaign performance, retention, and growth while expanding expertise in digital advertising

Qualifications

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management.
• Experience supporting automotive dealerships or working in automotive advertising is strongly preferred.
• Working knowledge of digital advertising concepts and performance metrics (impressions, clicks, CPC, CTR, conversions, ROI).
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio.
• Bachelor's degree or equivalent combination of education and relevant professional experience.

Responsibilities

• Manage day-to-day relationships across a portfolio of automotive dealership accounts and understand each customer's goals and challenges.
• Monitor digital advertising campaigns, evaluate performance metrics, budget pacing, traffic, and leads.
• Identify trends, investigate performance changes, and derive actionable insights.
• Make campaign optimizations and recommend strategies aligned with dealer objectives.
• Translate data into clear insights and recommendations for customers and Sales.
• Collaborate with internal teams to ensure effective solutions and customer satisfaction.
• Build expertise across digital advertising channels and platforms mentioned in the role.
• Maintain documentation and manage multiple accounts and deadlines.

Skills

Digital marketing

Campaign optimization

Account management

Automotive advertising

Analytics

Excel

Google Ads

Microsoft Advertising

Meta Ads Manager

GA4

Looker Studio

Education

Bachelor's degree

Tools

Looker Studio

Google Ads

Microsoft Advertising

Meta Ads Manager

GA4

Job description

LocaliQ, part of the USA TODAY Network, is seeking a Digital Marketing Account Manager – Automotive to manage automotive dealer accounts, monitor campaigns, and translate performance data into actionable strategies. The role emphasizes analytical thinking, relationship-building, and collaborative problem-solving in a fully remote capacity.

You will work with Sales and cross-functional teams to drive campaign performance, retention, and growth while expanding expertise in digital advertising