Remote Digital Growth Strategist

simera-talent; San Francisco (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth.

The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Qualifications

• Experience designing and executing digital marketing campaigns across online channels.
• Proficiency in SEO/SEM, content marketing, social media, and email marketing.
• Strong analytics, data interpretation, and reporting abilities.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Campaign management

Data analysis

Google Analytics

SEO & SEM

A/B testing

Content marketing

Copywriting

Cross-functional collaboration

Budget management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth.

The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.