Remote Digital Fundraising Strategy Lead

American Heart Association; Arlington (TX); On-site; USD 105,000 - 115,000; Full time

Job summary

American Heart Association seeks a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and performance optimization of digital communications for peer-to-peer fundraising. This remote and flexible role offers Heart U resources and strong support for work-life harmony.

You will lead multi-channel campaigns, collaborate with internal teams and vendors, and leverage analytics to continuously improve engagement, fundraising outcomes, and donor experiences.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of prior related experience; 5–7 years in digital marketing, digital fundraising, campaign management, or related discipline preferred.
• Experience in nonprofit fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills; translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills; manage multiple priorities.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead the development of digital content across email, SMS, paid media, social, video, audio and written channels to recruit, engage, coach, steward, and retain participants and donors.
• Serve as the organization's subject matter expert for digital campaign performance using analytics and audience insights to optimize engagement and fundraising outcomes.
• Collaborate with internal stakeholders, vendors, and field teams to align digital communications with fundraising objectives and priorities.
• Plan, develop, and deploy multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage creation and production of digital content including email copy/design, digital advertising assets, video/audio content, SMS and social content.
• Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.

Skills

Analytical skills

Strategic thinking

Digital marketing

Campaign management

Donor fundraising

Stakeholder management

Project management

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association seeks a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and performance optimization of digital communications for peer-to-peer fundraising. This remote and flexible role offers Heart U resources and strong support for work-life harmony.

You will lead multi-channel campaigns, collaborate with internal teams and vendors, and leverage analytics to continuously improve engagement, fundraising outcomes, and donor experiences.