Remote Digital Experience & Website Manager

Regis Corporate; United States; Remote; USD 90,000 - 105,000; Full time

Job summary

Regis Corporation in Minneapolis seeks a Digital Experience & Website Manager for a 6‑month contract‑to‑hire role. You will oversee guest experiences across websites, mobile apps, loyalty touchpoints, and online booking journeys, blending marketing insight with technical execution to drive measurable improvements.

Partner with Marketing, IT, Loyalty and Operations, manage analytics with GA4 and GTM, lead A/B testing and personalization pilots, and translate business goals into an outcome‑driven

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field.
• 4+ years of digital marketing, website strategy, web analytics, digital experience, marketing technology, or related fields.
• Advanced experience with GA4, GTM, measurement frameworks, and website performance analysis.
• Strong understanding of SEO fundamentals and analytics-informed optimization.
• Ability to translate business goals into digital experience improvements.

Responsibilities

• Own end-to-end website user experiences and guest journeys to improve engagement and conversion.
• Identify friction points and opportunities to enhance booking completion and guest satisfaction.
• Partner with Marketing and Operations to align digital experiences with key objectives.
• Conduct audits and recommendations to improve usability, navigation, and content effectiveness.
• Develop and manage an experimentation roadmap including A/B and personalization pilots.

Skills

Digital marketing

Web analytics

Conversion optimization

A/B testing

Personalization

Project management

UX optimization

Multi-brand experience

Education

Bachelor's degree

Tools

GA4

Google Tag Manager

Optimizely

Amplitude Experiment

Adobe Target

VWO

Job description

Regis Corporation in Minneapolis seeks a Digital Experience & Website Manager for a 6‑month contract‑to‑hire role. You will oversee guest experiences across websites, mobile apps, loyalty touchpoints, and online booking journeys, blending marketing insight with technical execution to drive measurable improvements.

Partner with Marketing, IT, Loyalty and Operations, manage analytics with GA4 and GTM, lead A/B testing and personalization pilots, and translate business goals into an outcome‑driven