Digital Experience & Growth Manager
Delaware North
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Delaware North in Buffalo, New York, invites a Digital Marketing Manager to lead digital experiences, web development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure assets are built, launched, and optimized to drive revenue and performance.
The role emphasizes hands-on project leadership, data-driven decision making, and collaboration in a fast-paced environment. Join a global hospitality leader focused on growth and customer experience.
Qualifications
- Bachelor’s degree in Computer Science preferred with experience managing digital marketing from a strategy and oversight level
- Broad marketing experience at consumer level with strong knowledge of systems and tools (CMS, databases, email platforms, e-commerce, DAM)
- Experience with graphic design elements, video development, and digital content, familiarity with Adobe Creative Cloud, Figma, or DAM tools
- Strong Web tech experience including HTML/CSS/JavaScript and responsive design
- Experience with back-end development in Node.js, Python, PHP, Java or .Net
- Web server management including domain, DNS, SSL certificates
- Cloud hosting and website deployment/performance optimization and OWASP
- Experience with Tableau or Google Data Studio for dashboards and on-site performance
- Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
- Experience with SQL, MySQL, PostgreSQL, MongoDB, AMPscript, or scripting for dynamic content
- Knowledge of Git or similar version control
- Familiarity with A/B testing methodologies
- Experience with hosting environments and payment gateway integrations
- Familiar with compliance incl. CAN-SPAM, GDPR, CCPA, ADA, PCI and fraud tools
Responsibilities
- Support the implementation and maintenance of Google Analytics
- Collaborate with Data and Analytics to drive data-informed decisions
- Ensure effectiveness of digital marketing across web, email, social, and content
- Verify content is on-brand, optimized for search and social promotion
- Identify new ways to distribute content for ROI
- Monitor web and social trends to boost engagement
- Analyze online statistics to optimize digital efforts
Skills
Education
Tools
Job description
Delaware North in Buffalo, New York, invites a Digital Marketing Manager to lead digital experiences, web development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure assets are built, launched, and optimized to drive revenue and performance.
The role emphasizes hands-on project leadership, data-driven decision making, and collaboration in a fast-paced environment. Join a global hospitality leader focused on growth and customer experience.
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