Digital Marketing Specialist -Edgerton, MN

C & B Ag; Edgerton (MN); Presencial; USD 52.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, Vision Insurance

401K with generous match

Training programs and growth potential

Descripción de la vacante

C & B Ag in Edgerton, MN is seeking a Digital Marketing Specialist to own the day-to-day digital experience, keep the website fresh, update content, and drive online presence. This role blends creativity, technology, marketing, and data.

You will analyze user behavior with Google Analytics, implement SEO strategies, manage campaigns, and use AI tools to speed up content creation and improve results.

Formación

• 2–5 years in digital marketing including website management, SEO, social media, and paid campaigns.
• Hands-on experience managing websites and creating digital content.
• Strong writing/editing for a public audience; data-driven and results-oriented.

Responsabilidades

• Own the website: manage updates, content, campaigns, and ongoing improvements.
• Develop and manage digital content that supports business goals.
• Analyze site flow to identify opportunities to improve experience and effectiveness.
• Use Google Analytics to understand traffic and user behavior.
• Use Google Search Console to identify and fix technical issues affecting search.
• Leverage Google Tag Manager and Google Ads to improve tracking and campaigns.
• Develop and execute SEO strategies to improve organic rankings.
• Use AI-powered tools to speed up content and insights.
• Lead special projects to enhance digital presence and marketing results.

Conocimientos

Writing & editing

Content strategy

Data-driven decision making

Creative thinking

Audience engagement

Herramientas

Google Analytics

Google Search Console

Google Tag Manager

Google Ads

AI tools

Descripción del empleo

Make the digital experience better. Make the brand stronger. Make the numbers move. The Digital Marketing Specialist owns the day-to-day digital experience - keeping our website fresh, our content relevant, and our online presence working as hard as we do. This role blends creativity, technology, marketing, and data. You'll manage website content and updates, create and launch digital campaigns, dig into user behavior, build SEO strategies, and use data to figure out what's working - and what needs to change.

• This position is in-person located in our Edgerton, MN store.

Benefits

• Competitive pay based on your experience
• Excellent benefits including - Medical, Dental, Vision, and Accident Insurance, Short-Term Disability, Life Insurance, 401K with generous match, and much more.
• Opportunities to grow - We love to promote within and have excellent training programs available to prepare you on-the-job and for your future with us.

Essential Duties

• Own the website. Manage updates, content, campaigns, and ongoing improvements to keep the site accurate, relevant, and engaging.
• Develop and manage digital content that connects with our audience and supports business goals.
• Analyze how people move through the website and identify opportunities to make their experience better - and more effective.
• Use Google Analytics to understand traffic, user behavior, and what's driving results.
• Use Google Search Console to identify and troubleshoot technical issues impacting search performance.
• Leverage tools like Google Tag Manager and Google Ads to improve tracking, targeting, and campaign performance.
• Develop and execute SEO strategies that improve organic rankings and bring more qualified traffic to the site.
• Use AI-powered tools to speed up content creation, improve campaign efficiency, and uncover better insights.
• Take on special projects and find new ways to improve our digital presence and marketing results.

Experience

• 2-5 years of digital marketing experience, including website management, SEO, social media, and paid digital campaigns Hands-on experience managing websites and creating digital content
• Experience with Google Analytics, Search Console, and Tag Manager Strong understanding of SEO strategy and tools
• Excellent writing and editing skills, with the ability to create content for a public audience
• A data-driven mindset and the ability to turn numbers into action
• Strong problem-solving skills, especially when technology decides not to cooperate
• Creativity and curiosity - you're always looking for a better way to engage an audience and improve results
• Experience using AI tools to work faster and smarter

If you know your way around websites, SEO, Google Analytics, content, and digital campaigns - and you enjoy figuring out why people click, search, scroll, and buy we want to talk to you.