Digital Experience & Website Manager Contract-to-Hire

Regis Corporation; Minneapolis (MN); Remote; USD 90,000 - 105,000; Full time

Benefits offered by this job

Remote work across US

Minneapolis campus

Job summary

Regis Corporation, headquartered in Minneapolis, seeks a Digital Experience & Website Manager for a contract-to-hire role starting as a 6‑month assignment with potential for full‑time employment. You will drive guest experiences across websites, mobile apps, loyalty, and online booking, blending marketing, analytics, and UX optimization.

The ideal candidate will have strong GA4/GTM skills, experience with A/B testing, and the ability to translate analytics into business recommendations.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field.
• 4+ years of experience in digital marketing, website strategy and web analytics, digital experience, marketing technology, or related fields.
• Strong experience with GA4, GTM, measurement frameworks, and website performance analysis.

Responsibilities

• Support ongoing optimization of guest experiences across websites, mobile apps, loyalty platforms, and digital journeys.
• Identify friction points and opportunities to improve engagement, conversion, and booking completion.
• Develop and manage an experimentation roadmap across websites and apps, including A/B/multivariate testing and personalization.
• Partner with Marketing, IT, and Operations to align digital experiences with business objectives.
• Define and communicate business requirements and expected outcomes for digital initiatives.

Skills

Digital marketing

Website strategy

Web analytics

UX optimization

Project management

Education

Bachelor’s degree in Marketing, CS, Communications, Digital Marketing, or related field

Tools

Google Analytics 4 (GA4)

Google Tag Manager

Optimizely

Amplitude Experiment

Adobe Target

VWO

Job description

OverviewRegis Corporation, headquartered in Minneapolis, Minnesota, has been an industry leader in beauty salons for almost 100 years. The Company franchises, owns or holds ownership interests in more than 3,500+ worldwide locations. Regis' franchised and corporate locations operate under concepts such as Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters and Roosters. Regis offers a wide range of haircare services including haircuts, styling and coloring, as well as a wide selection of nationally recognized professional haircare products.Position Summary:We are seeking a full-time, Digital Experience & Website Manager for a contract-to-hire opportunity. This role starts as a 6-month temporary position with the explicit goal of transitioning to full-time, permanent employment upon successful completion of the contract period.The Digital Experience & Website Manager is responsible for helping create a seamless and optimized guest experience across the digital ecosystem, including websites, mobile app experiences, loyalty touchpoints, online booking journeys, and in-salon digital experiences. This role combines digital marketing, analytics, and user experience optimization to ensure guests can easily discover, engage with, and transact with our brands.Our websites and mobile applications are a critical driver of brand trust, awareness, guest consideration, and demand generation. This role works with the Director of Omnichannel to establish priorities and governance for website enhancements, and ensures investments are aligned to measurable business outcomes.The ideal candidate brings keen marketing acumen supported by strong technical capabilities, including website management, analytics, tagging, conversion optimization, and digital experience management. They leverage data, user insights, and emerging technologies to continuously improve digital performance while ensuring experiences remain audience-centric, accessible, on-brand, and aligned with organizational priorities. This individual will serve as a key partner to Marketing, IT, Loyalty, and Operations teams, ensuring digital experiences are aligned, measurable, and continuously improving.Responsibilities:Digital Experience & OptimizationSupport the ongoing optimization of guest experiences across websites, mobile applications, loyalty platforms, and digital guest journeys.Identify friction points and opportunities to improve engagement, conversion, booking completion, and guest satisfaction.Partner with Marketing and Operations teams to ensure digital experiences support key business and guest objectives.Conduct ongoing audits and recommendations to improve usability, navigation, content effectiveness, and overall digital performance.Develop and manage an experimentation roadmap across websites, mobile app experiences, booking flows, loyalty touchpoints, and other digital journeys, including A/B and multivariate testing, personalization pilots, test measurement, results interpretation, and recommendations for scale.Digital Experience Strategy & GovernancePartner with the Director of Engineering, IT to ensure the company's digital experiences across all brand websites and guest-facing digital touchpoints are executed in alignment with the brand and marketing strategy.Ensure the evolution of websites and digital experiences remains aligned with the company's brand, marketing strategy, and business priorities through close partnership with Product Management and IT.Partner with the Director of Omnichannel to translate company, brand, and marketing objectives into an outcome-driven digital roadmap and prioritization framework.Serve as the primary liaison between Marketing and IT, aligning business goals with technical capabilities and development priorities.Define and communicate business requirements, success criteria, and expected outcomes for digital initiatives.Website Performance & AnalyticsManage and maintain digital measurement frameworks across websites and related digital platforms.Leverage Google Analytics 4, Google Tag Manager, and other measurement tools to understand customer behavior, content performance, engagement, and conversion trends.Monitor KPI performance across brand health, audience engagement, content effectiveness, conversion performance, and customer journey progression.Ensure data quality, tagging accuracy, and measurement consistency across all digital properties.Monitor data quality and ensure accurate collection of website and campaign performance metrics.Develop insights and actionable recommendations that improve digital performance and guest outcomes.Maintain an understanding of privacy regulations, cookies, consent management, and evolving digital measurement requirements.Guest Experience & Journey OptimizationOwn end-to-end website user experiences and guest journeys, identifying opportunities to improve engagement, usability, discoverability, and conversion.Partner with Marketing, Loyalty, Operations, and IT teams to optimize digital touchpoints throughout the guest lifecycle.Champion audience-centric design principles that balance guest needs with business objectives.Lead ongoing evaluation of user behavior, friction points, and journey performance to improve overall guest experience.Digital Boards & In-Salon TechnologyPartner with the Director of Omnichannel on the evaluation and implementation of digital boards, kiosks, and other in-salon digital experience initiatives.Assess business needs and guest use cases to determine the appropriate technology solution, including when digital boards, kiosks, or a combination of both are most effective.Partner with Operations and Marketing teams to ensure in-salon digital experiences support guest engagement, education, and revenue growth.Develop recommendations that balance guest experience, operational efficiency, and return on investment.AI & Emerging Digital CapabilitiesIdentify and evaluate AI-driven opportunities that improve guest experiences, content effectiveness, operational efficiency, and business performance.Assess emerging digital and AI trends to inform future roadmap planning and investment decisions.Develop recommendations for adopting new technologies that create meaningful value for guests and the business.Partner with stakeholders to pilot, measure, and scale high-impact digital innovations.QualificationsBachelor’s degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field.4+ years of experience in digital marketing, website strategy and web analytics, digital experience, marketing technology, or related fields.Advanced experience with Google Analytics 4 (GA4), Google Tag Manager, digital measurement frameworks, and website performance analysis.Strong understanding of SEO fundamentals, including technical SEO, on-page optimization, site structure, metadata, content discoverability, page performance, and analytics-informed search performance improvement.Ability to translate business and marketing objectives into digital experience improvements.Strong project management and organizational skills.Experience working across multiple brands, locations, or franchise systems preferred.Demonstrated ability to translate analytics and customer insights into business recommendations and optimization strategies.Strong understanding of website user experience, customer journey mapping, content strategy, and conversion optimization.Hands-on experience with A/B testing, personalization, or experimentation platforms such as Optimizely, Amplitude Experiment, Adobe Target, VWO, or similar tools.Preferred QualificationsExperience with mobile applications, loyalty platforms, guest journey mapping, and conversion rate optimization.Project Management ExperienceExperience in evaluating and implementing guest-facing digital technologies.Practical understanding of consent management, cookie governance, analytics tagging restrictions, and privacy considerations related to website and app measurement, including CCPA/CPRA and broader data privacy requirements.Compensation & BenefitsCompetitive Salary: The starting salary range for this position is $90,000-$105,000 annually. The final offer will be determined based on the candidate’s experience, qualifications, education, skills, and geographic location. This range reflects the anticipated compensation at the time of posting and may be adjusted in the future.Remote Work Environment: We are interested in speaking with candidates across the US. There would be no expectation to relocate to Minneapolis.Company benefits will be available once permanent employment is offered. (PTO, 401k, etc.)Our Minneapolis CampusOur modern Minneapolis campus, located near the West End neighborhood, offers a variety of amenities designed to make work more enjoyable and support employee well-being. Campus amenities include:On-site fitness center and aerobics classesRooftop patioPickleball and basketball courtsGolf simulatorFree parkingDry cleaning servicesMultiple on-site food optionsEasy access to nearby lakes and trailsLearn More About Life at RegisInterested in learning more about what it’s like to work at Regis? Visit our Careers site to take a deeper dive into Life at Regis, or learn more about our Executive Team & Board of Directors.Regis Corporation is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, or any other legally protected status.#LI-AD1