Senior Digital Experience & Web Ops Lead

Cardinal Health; Lansing (MI); Remote; USD 107.000 - 137.000; Vollzeit

Benefits dieser Stelle

Medical, dental and vision coverage

Paid time off plan

HSA

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Zusammenfassung

Cardinal Health is seeking a senior leader to own our nationwide remote digital marketing and ecommerce experiences. You will oversee website content, navigation, and self-service capabilities, guiding campaigns with cross-functional teams to improve adoption, reduce friction, and drive engagement across patients, caregivers, clinicians, and payors.

You will develop SEO/AEO strategies, analyze performance, and ensure privacy/compliance across platforms, leveraging GA4, GTM, Adobe Analytics, and

Qualifikationen

• 7+ years of experience managing enterprise websites, ecommerce platforms, customer portals, or digital customer experiences preferred.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience working with Salesforce Commerce Cloud or comparable digital experience and ecommerce platforms preferred.
• Strong familiarity with web analytics tools (GA4, Google Tag Manager, Adobe Analytics, Mouseflow) and other digital performance measurement frameworks.
• Proven success developing and executing SEO strategies and a strong understanding of emerging AEO best practices.
• Demonstrated ability to leverage customer insights, analytics, and optimization techniques to drive measurable business outcomes.
• Excellent communication skills and comfort working across technical and non-technical teams.
• Defined experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar platforms.
• Experience in healthcare or adjacent regulated industries strongly preferred.

Aufgaben

• Manage website content, navigation, information architecture, and site structure to ensure an intuitive, accurate, and customer-centric experience.
• Proactively identify and implement opportunities to improve website content, customer communications, promotional banners, landing pages, and self-service experiences.
• Enhance customer journeys to ensure customers can efficiently find the information they need, manage orders, reorder products, track order status, manage account information, and complete common service requests through self-service capabilities.
• Optimize site for multiple customer types- patients, caregivers, clinicians, payors.
• Partner with the Marketing and Communication teams to support lead generation, referral, intake, acquisition, retention, and engagement initiatives across the customer lifecycle.
• Collaborate with the Operations, Customer Service, and Revenue Cycle Management teams to identify customer pain points and implement digital solutions that improve satisfaction and operational efficiency.
• Be the voice of internal and external customers to ensure all campaigns, content, and initiatives meet needs and create an industry-leading customer experience.
• Develop and execute SEO and AEO strategies to improve search visibility, discoverability, organic traffic, and engagement.
• Manage and optimize website analytics, tagging, consent, and compliance technologies, including Google Analytics, Google Tag Manager, Freshpaint, Osano, and related platforms.
• Analyze website performance, customer behavior, conversion funnels, search performance, and self-service adoption metrics to deliver actionable insights and recommendations.
• Partner with legal, privacy, and compliance stakeholders to ensure all solutions meet regulatory standards (HIPAA, ADA, etc).

Kenntnisse

Enterprise websites

Ecommerce platforms

Digital customer experiences

SEO/AEO

Analytics tools

Cross-functional collaboration

Ausbildung

Bachelor's degree

Tools

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Mouseflow

Jobbeschreibung

Cardinal Health is seeking a senior leader to own our nationwide remote digital marketing and ecommerce experiences. You will oversee website content, navigation, and self-service capabilities, guiding campaigns with cross-functional teams to improve adoption, reduce friction, and drive engagement across patients, caregivers, clinicians, and payors.

You will develop SEO/AEO strategies, analyze performance, and ensure privacy/compliance across platforms, leveraging GA4, GTM, Adobe Analytics, and