Remote Demand Generation Lead – North America

Cato Networks; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Stock options

401(k)

Flexible time-off

Parental leave

Disability benefits

Job summary

Cato Networks is seeking a Demand Generation Manager for North America to own regional strategy, programs, and budget. You will drive webinars, content syndication, email nurture, and paid campaigns in collaboration with Sales and the global marketing team.

You will partner with sales to align programs with priority accounts and measure funnel performance. This role is remote, prioritizing Eastern/Central Time Zones, and requires 5+ years in B2B demand generation with a security or networking

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing with hands-on ownership of regional programs.
• Experience working in cybersecurity, security, or networking companies.
• Proven experience owning a marketing-sourced pipeline target and delivering measurable pipeline contribution.
• Experience developing and executing demand generation programs for North America.

Responsibilities

• Own North America demand generation end-to-end, including regional strategy, planning, campaign creation, execution, measurement, and optimization.
• Own the regional marketing-sourced pipeline target, translating sales goals into demand generation plans and adjusting programs and investment based on results.
• Build and run webinars, content syndication, email marketing, nurture programs, paid digital campaigns in partnership with the PPC team, and account-based marketing.
• Measure campaign and funnel performance, identify opportunities for improvement, and act on findings to improve conversion, lead quality, and pipeline generation.
• Serve as the primary demand generation partner for North America sales, aligning programs with priority accounts, segments, territories, and buying groups.
• Own and manage the North America demand generation budget, including planning, forecasting, tracking, and spend optimization.

Skills

Demand generation

B2B marketing

ABM

Webinars

Content syndication

Campaign management

Sales alignment

Marketing automation

Salesforce

Budget management

Tools

Salesforce

Marketo

Job description

Cato Networks is seeking a Demand Generation Manager for North America to own regional strategy, programs, and budget. You will drive webinars, content syndication, email nurture, and paid campaigns in collaboration with Sales and the global marketing team.

You will partner with sales to align programs with priority accounts and measure funnel performance. This role is remote, prioritizing Eastern/Central Time Zones, and requires 5+ years in B2B demand generation with a security or networking