Remote Demand Gen Manager: Paid Media Growth & ROAS

Blacksmith Agency LLC; Austin (TX); Remote; USD 110,000 - 160,000; Full time

Job summary

Blacksmith Agency is seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budget calls, roadmap, and narrative during client discussions, acting as the strategic voice of the team.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads; oversee bidding, testing, and conversion tracking, and deliver 90-day roadmaps. The role emphasizes growth through retention and upsell in a fully remote setting.

Qualifications

• 3+ years hands-on in Google Ads and Meta Ads with direct campaign ownership.
• Proven track record of improving ROAS/CPA/pipeline metrics.
• Experience managing multiple clients within an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting, testing and optimization decisions.
• Set up and trust GA4, Tag Manager and platform pixels for conversion tracking and reporting.
• Define 90-day and quarterly roadmaps for each client and explain metrics on calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency management

English communication

Tools

Google Analytics GA4

Tag Manager

Attribution modelling

Job description

Blacksmith Agency is seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budget calls, roadmap, and narrative during client discussions, acting as the strategic voice of the team.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads; oversee bidding, testing, and conversion tracking, and deliver 90-day roadmaps. The role emphasizes growth through retention and upsell in a fully remote setting.