B2B Demand Gen: Paid Media Lead (Remote)

Blacksmith Agency LLC; Denver (CO); Remote; USD 95,000 - 140,000; Full time

Job summary

Blacksmith Agency is an AI‑first digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape the targeting, budgets, roadmap, and narrative on why campaigns succeed.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and lead conversion tracking with GA4 and Tag Manager on live client calls. This is a full-time remote role with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• A record of moving ROAS, CPA or pipeline numbers you can walk us through
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4 tracking

Tag Manager

Campaign optimization

Attribution modeling

Tools

GA4

Tag Manager

Job description

Blacksmith Agency is an AI‑first digital agency seeking a Demand Generation Manager to own paid media for a portfolio of B2B and growing-brand clients. You will shape the targeting, budgets, roadmap, and narrative on why campaigns succeed.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, drive ROAS improvements, and lead conversion tracking with GA4 and Tag Manager on live client calls. This is a full-time remote role with US clients.