Remote Demand Gen Manager for EdTech Growth

Coursedog; Northern (KY); Remote; USD 100,000 - 110,000; Full time

Job summary

Cour s edog, a remote-first EdTech platform, seeks a Demand Generation Manager to own pipeline generation and multi-channel campaigns. You will collaborate across marketing, sales, and product to drive campaigns from concept to measurement and optimize ROI.

Role requires 3-6+ years in B2B EdTech, with hands-on execution across email, content, social, and paid media, plus strong analytics and ABM experience. Competitive base plus performance-based OTE in a remote-friendly environment.

Qualifications

• 3-6+ years in B2B EdTech demand generation or growth marketing.
• Experience building multi-channel campaigns with measurable pipeline impact.
• Strong analytical skills to optimize channel mix and ROI.
• Proven ABM experience and collaboration with Sales on key accounts.
• Hands-on execution across email, content, social, and paid media.
• Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce).
• Go-getter with initiative and comfort in a fast-moving environment.

Responsibilities

• Own driving new business into the pipeline through demand gen strategy and campaigns.
• Build and run multi-channel campaigns across email, content, social, and digital ads.
• Own paid advertising strategy including PPC/SEM, paid social, and display.
• Partner with BDR to optimize targeting and timing for engagement.
• Lead strategy and creation for demand gen content and messaging.
• Develop ABM strategy for key accounts in collaboration with Sales.
• Work with Product Marketing and Marketing Ops to measure, report, and optimize.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

ABM strategy

Campaign measurement

Cross-functional collaboration

Growth marketing

Tools

HubSpot

Marketo

Salesforce

Job description

Cour s edog, a remote-first EdTech platform, seeks a Demand Generation Manager to own pipeline generation and multi-channel campaigns. You will collaborate across marketing, sales, and product to drive campaigns from concept to measurement and optimize ROI.

Role requires 3-6+ years in B2B EdTech, with hands-on execution across email, content, social, and paid media, plus strong analytics and ABM experience. Competitive base plus performance-based OTE in a remote-friendly environment.