AI-Driven Mid-Market Demand Gen & ABM Lead

Motive; Nashville (TN); Hybrid; USD 89,000 - 111,000; Full time

Benefits offered by this job

Health benefits

401k

Paid time off

Disability coverage

Dental care

Vision care

Job summary

Motive seeks a Mid-Market ABM marketer to own multi-channel demand generation, partner with Content Marketing, PMM and sales, and drive pipeline across ICPs. This individual contributor role requires hands-on ABM and familiarity with Salesforce, Marketo, and data-driven optimization.

Location is Nashville with a hybrid model; 2–3 days in the office per week. The role emphasizes collaboration, experimentation, and delivering measurable results in a fast-paced environment.

Qualifications

• 5+ years in B2B demand generation or growth marketing.
• Proven success with multi-channel campaigns that expand pipeline.
• Hands-on ABM experience including 1:Few and 1:Many motions.
• Experience partnering with SDRs and AEs to align campaigns with sales.

Responsibilities

• Plan, execute, and optimize ABM and demand gen campaigns across multiple channels.
• Collaborate with Content Marketing, Customer Marketing and PMM to map content to buyer journeys.
• Maintain target account lists and inform messaging decisions with funnel stages.
• Partner with Marketing Operations to ensure targeting and list hygiene.
• Develop campaign briefs and messaging aligned to buyer stages.
• Support sales enablement and provide assets and plays for campaigns.

Skills

B2B demand generation

Campaign management

ABM strategies

Sales collaboration

Excel/Google Sheets

Tableau

Project management

Campaign briefs

Tools

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Job description

Motive seeks a Mid-Market ABM marketer to own multi-channel demand generation, partner with Content Marketing, PMM and sales, and drive pipeline across ICPs. This individual contributor role requires hands-on ABM and familiarity with Salesforce, Marketo, and data-driven optimization.

Location is Nashville with a hybrid model; 2–3 days in the office per week. The role emphasizes collaboration, experimentation, and delivering measurable results in a fast-paced environment.