Mid-Market Demand Gen & ABM Lead

Gomotive; Austin, Northern (TX, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Motive in Austin, TX is seeking a Mid-Market Demand Gen marketer to lead multi-channel programs that drive core pipeline. You’ll own ABM campaigns, partner with Content Marketing, PMM and Sales, and scale programs across channels like 6sense, LinkedIn, email, web, webinars, and events.

You’ll apply AI-enabled personalization, measure impact with dashboards, and enable SDRs and AEs with targeted plays and enablement materials. A track record in B2B demand gen and strong analytics is essential.

Qualifications

• 5+ years in B2B demand generation, campaign management, or growth marketing.
• Proven multi-channel demand generation with measurable pipeline impact.
• Hands-on ABM experience (1:Few and 1:Many motions).
• Experience partnering with SDRs and AEs to align campaigns with sales.
• Strong knowledge of marketing automation and CRM (Salesforce, Marketo).
• Comfort analyzing data in Excel/Google Sheets and Tableau; data-driven.
• Solid project management skills using Asana or similar tools.
• Excellent written and verbal communication; ability to create briefs and enable sales.

Responsibilities

• Plan, execute, and optimize programmatic ABM campaigns and full-funnel demand gen.
• Partner with Content Marketing, Customer Marketing and PMM to map content to buyer journeys.
• Maintain target account lists and apply funnel-stage understanding to targeting.
• Collaborate with Marketing Operations to ensure accurate targeting and campaign setup.
• Work with Product Marketing to adapt messaging for segment needs.
• Develop campaign briefs with copy direction, messaging, and design inputs.
• Partner with channel owners to launch campaigns across 6sense, LinkedIn, email, web, events.
• Own end-to-end execution for select channels including webinars and direct mail.
• Ensure messaging aligns to buyer journeys and adjust based on performance data.
• Build testing/iteration cycles to improve demand generation learnings.
• Leverage AI tools to accelerate personalization and insights for campaigns.

Skills

Demand generation

ABM campaigns

Multi-channel marketing

Sales alignment

Marketing automation

CRM (Salesforce)

Tableau

Excel/Sheets

Project management

Communication skills

Tools

Salesforce

Marketo

Asana

Job description

Motive in Austin, TX is seeking a Mid-Market Demand Gen marketer to lead multi-channel programs that drive core pipeline. You’ll own ABM campaigns, partner with Content Marketing, PMM and Sales, and scale programs across channels like 6sense, LinkedIn, email, web, webinars, and events.

You’ll apply AI-enabled personalization, measure impact with dashboards, and enable SDRs and AEs with targeted plays and enablement materials. A track record in B2B demand gen and strong analytics is essential.