Senior Demand Gen Architect | Remote & AI-Driven Growth

TLDR; United States; À distance; USD 140 000 - 230 000; Plein temps

Avantages offerts par ce poste

Home Office Stipend

Learning & Development Stipend

Health benefits

401(k) Plan

Paid Parental Leave

Team offsites

Flexible PTO

Résumé du poste

TLDR is seeking a senior marketing leader to own demand-gen and pipeline across paid, email, web, and content. You’ll turn v1 programs into a scalable machine, optimize attribution, and partner with Sales to fuel growth across verticals and channels.

This is a remote role across the US and Canada with strong compensation and growth potential. You’ll thrive if you measure everything, hands-on with campaigns, and comfortable shaping strategy while delivering results with a human touch and

Qualifications

• 6+ years in B2B demand generation, owning a pipeline or revenue number.
• Hands-on experience running integrated campaigns across paid, email, web, and content, and doing your own attribution and funnel analysis.
• Understanding of email as a demand generation channel, with experience building, testing, and optimizing nurture and lifecycle programs.
• Nice to have: experience in media or advertising sales, product-led or self-serve motions, or selling to marketers.

Responsabilités

• Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them.
• Turn our v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why.
• Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land.
• Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you’ll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound.
• Open new channels and audiences, including product-led and self-serve entry points that tap our subscriber base.

Connaissances

Demand generation

Campaign management

Email marketing

Attribution

Sales alignment

Outils

HubSpot

Description du poste

TLDR is seeking a senior marketing leader to own demand-gen and pipeline across paid, email, web, and content. You’ll turn v1 programs into a scalable machine, optimize attribution, and partner with Sales to fuel growth across verticals and channels.

This is a remote role across the US and Canada with strong compensation and growth potential. You’ll thrive if you measure everything, hands-on with campaigns, and comfortable shaping strategy while delivering results with a human touch and