Remote Demand Gen Architect for Arts & Culture

Tessitura; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

401(k) employer match

Paid time off

Parental leave (paid)

Sabbatical after 7 years

Job summary

Tessitura is a nonprofit technology company for arts and cultural organizations, offering an integrated CRM and commerce engine that powers marketing, ticketing, fundraising and data insights. The Demand Generation Specialist will own day-to-day demand gen activities, focusing on new logo growth, building targeted email campaigns, and managing paid media across Google Ads and LinkedIn Ads.

A hands-on, analytics-driven role with cross-functional collaboration awaits.

Qualifications

• 3–5 years in B2B demand generation, digital marketing or campaign marketing roles.
• Hands-on experience building and deploying email campaigns in Marketing Cloud.
• Hands-on experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads.
• Strong analytical skills to interpret marketing data and derive recommendations.
• Experience creating persona-based messaging and communications.
• Excellent project management and ability to handle multiple campaigns.
• Familiarity with CRM and marketing automation tools and cross-functional collaboration.
• Active use of AI tools to improve performance, insight and efficiency.

Responsibilities

• Own the demand generation calendar and ensure campaigns launch on time and meet goals.
• Create persona-based communications aligned to buyer journeys and ABM strategies.
• Use data to analyze performance across channels and inform budget decisions.
• Build and deploy new logo email campaigns and manage lists, segmentation, and deliverability best practices.
• Plan, execute and optimize paid advertising across Google Ads and LinkedIn Ads.
• Collaborate with Sales, Product Marketing, Brand and Revenue Operations to align campaigns with GTM priorities.
• Support DEAI initiatives and contribute to an inclusive workplace.

Skills

B2B demand generation

Email campaigns (Marketing Cloud)

Paid advertising (Google Ads)

Paid advertising (LinkedIn Ads)

Analytics & reporting

Project management

CRM & marketing automation

AI-powered optimization

Tools

Marketing Cloud

Google Ads

LinkedIn Ads

Job description

Tessitura is a nonprofit technology company for arts and cultural organizations, offering an integrated CRM and commerce engine that powers marketing, ticketing, fundraising and data insights. The Demand Generation Specialist will own day-to-day demand gen activities, focusing on new logo growth, building targeted email campaigns, and managing paid media across Google Ads and LinkedIn Ads.

A hands-on, analytics-driven role with cross-functional collaboration awaits.