Remote Demand Gen Specialist: Arts & Culture SaaS

Tessitura Network, Inc.; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with employer match

Generous paid time off

Job summary

Tessitura Network, Inc. is hiring a Demand Generation Specialist. This remote, full-time role focuses on driving new logo growth through hands-on campaign execution, email marketing, and paid media across Google Ads and LinkedIn Ads.

You will collaborate with the Growth team, manage the demand calendar, and analyze performance to optimize results for the organization’s go-to-market priorities. This position offers a comprehensive benefits package and a strong emphasis on data-driven decisions.

Qualifications

• 5+ years in related roles such as B2B demand generation, digital marketing or campaign marketing.
• Hands-on experience building and deploying email campaigns in Marketing Cloud and managing paid advertising (Google Ads, LinkedIn Ads).
• Strong analytical skills to translate data into actionable recommendations.
• Excellent project management with the ability to juggle multiple campaigns and deadlines.

Responsibilities

• Own the demand generation calendar and ensure campaigns launch on time.
• Create persona-based communications and partner with Product Marketing and Brand.
• Analyze campaign data and report on engagement, quality of leads, and pipeline contribution.
• Build and deploy new logo email campaigns and manage segmentation and lead routing.
• Plan, launch and optimize paid advertising across Google Ads and LinkedIn Ads.

Skills

B2B demand generation

Digital marketing

Campaign management

Email marketing

CRM & marketing automation

AI tools usage

Strong written communication

Tools

Marketing Cloud

CRM systems

Job description

Tessitura Network, Inc. is hiring a Demand Generation Specialist. This remote, full-time role focuses on driving new logo growth through hands-on campaign execution, email marketing, and paid media across Google Ads and LinkedIn Ads.

You will collaborate with the Growth team, manage the demand calendar, and analyze performance to optimize results for the organization’s go-to-market priorities. This position offers a comprehensive benefits package and a strong emphasis on data-driven decisions.