Remote Data Marketer: Performance & Marketing Analytics

First Commonwealth Bank; Indiana (PA); On-site; USD 70,000 - 95,000; Full time

Job summary

First Commonwealth Bank is seeking a Data Marketer to lead performance and integrated marketing analytics for its regional marketing team. You will connect insights across campaigns, channels, and customer segments to drive measurable growth and optimization.

Reporting to the Marketing & Brand Manager, you will synthesize data from digital, branch, CRM, and brand programs to present a unified view, inform strategy, and support a test-and-learn culture across the organization.

Qualifications

• 4–8+ years of experience in marketing analytics or data analysis in the financial industry.
• Experience with attribution models, media mix modeling, and incrementality testing.
• Proficient with analytics and reporting tools (Google Analytics, Power BI, Excel, SQL).
• Ability to synthesize data and communicate insights clearly and effectively.
• Familiarity with CRM platforms and marketing automation tools.

Responsibilities

• Support performance marketing optimization across campaigns and channels.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns).
• Track and optimize metrics such as CAC, LTV, cost per account, and campaign ROI.
• Provide recommendations on messaging and budget allocation.
• Develop and maintain dashboards and weekly/monthly performance summaries.
• Ensure data integrity and compliance with banking regulations.

Skills

Marketing analytics

Performance marketing

Data analysis

Attribution models

Media mix modeling

A/B testing

SQL

Power BI

Excel

Google Analytics

Education

High School or better

Tools

Power BI

Excel

SQL

Google Analytics

Job description

First Commonwealth Bank is seeking a Data Marketer to lead performance and integrated marketing analytics for its regional marketing team. You will connect insights across campaigns, channels, and customer segments to drive measurable growth and optimization.

Reporting to the Marketing & Brand Manager, you will synthesize data from digital, branch, CRM, and brand programs to present a unified view, inform strategy, and support a test-and-learn culture across the organization.