Data-Driven Marketing Insights Lead

TD Bank

Mount Laurel Township (NJ)

Hybrid

USD 96,000 - 156,000

Full time

2 days ago

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Job summary

TD Bank is seeking a Data Insights & Marketing Targeting Manager in Mount Laurel, NJ. You will translate business strategies into precise campaign data specifications, build audience segments, and drive targeted marketing initiatives with advanced analytics.

Systematically leverage SAS, SQL, Python, Databricks, and Salesforce Data Cloud to uncover insights, measure impact, and influence campaigns across Marketing and Compliance partners.

Qualifications

Authorization to work in the United States without TD sponsorship.
Experience delivering data-driven marketing insights and audience targeting.
Strong analytical skills with business acumen to inform campaigns.

Responsibilities

Translate business and marketing strategies into detailed data specifications and audience logic.
Act as SME on marketing data assets and perform complex data analyses to validate targeting strategies.
Leverage Salesforce Data Cloud capabilities to create and deploy targeted customer audiences.
Conduct analyses to identify trends and opportunities to improve marketing effectiveness.
Collaborate with Marketing Planners, Compliance, Technology and other teams to support campaigns.
Continuously refine targeting methodologies and data processes for better performance.

Skills

Salesforce Data Cloud

Marketing Cloud

SAS

SQL

Python

Databricks

Audience targeting

Data analysis

Tools

Databricks

Salesforce Data Cloud

Salesforce Marketing Cloud

SAS

SQL

Python

Job description

Systematically leverage SAS, SQL, Python, Databricks, and Salesforce Data Cloud to uncover insights, measure impact, and influence campaigns across Marketing and Compliance partners.

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